The Fundamentals of Persuasion Quiz

Test your knowledge on persuasion with questions ranging from Cialdini's principles to cognitive biases and persuasion theories.

#1

Which of the following is NOT a principle of persuasion according to Robert Cialdini?

Reciprocity
Authority
Empathy
Scarcity
#2

What term describes the technique of persuading someone to take a small step towards a desired behavior?

Foot-in-the-door
Door-in-the-face
Low-ball
Bait-and-switch
#3

Which of the following is a common technique used to establish credibility in persuasive communication?

Using complex language
Sharing personal anecdotes
Avoiding eye contact
Appealing to fear
#4

What is the term for the tendency of people to perform better when they are being observed?

Hawthorne Effect
Observer Bias
Selection Bias
Confirmation Bias
#5

Which of the following is NOT a factor that influences the credibility of a persuader?

Expertise
Attractiveness
Trustworthiness
Likeability
#6

Which psychological theory suggests that people are more likely to comply with requests from those they like?

Elaboration Likelihood Model
Social Proof
Reciprocity
Similarity Attraction
#7

What cognitive bias is at play when people tend to favor information that confirms their preexisting beliefs or biases?

Confirmation Bias
Anchoring Bias
Halo Effect
Availability Heuristic
#8

Which persuasion technique involves presenting a large request first, followed by a smaller, more reasonable request?

Door-in-the-face
Foot-in-the-door
Low-ball
Reciprocity
#9

According to the Reactance Theory, what might happen when individuals perceive that their freedom to perform a certain behavior is threatened?

They comply more readily
They experience reactance and may act against the threat
They become more empathetic
They experience cognitive dissonance
#10

What is the term for the phenomenon where people are more likely to agree to a small request after they have agreed to a large one?

Consistency Principle
Reciprocity Principle
Door-in-the-face Technique
Foot-in-the-door Technique
#11

In the elaboration likelihood model (ELM) of persuasion, what are the two routes to attitude change?

Peripheral and Central
Social and Emotional
Direct and Indirect
Logical and Emotional
#12

Which factor influences the effectiveness of the scarcity principle in persuasion?

The quantity of the scarce item
The urgency of the situation
The level of authority of the persuader
The degree of liking between the persuader and the audience
#13

What principle suggests that people tend to comply with requests if they believe the requester is similar to them in some way?

Social Proof
Scarcity
Liking
Authority
#14

What is the term for the tendency of people to believe that others share their beliefs and behaviors?

False Consensus Effect
Confirmation Bias
Halo Effect
Availability Heuristic
#15

In the context of persuasion, what term describes the tendency of people to follow the actions of others in ambiguous situations?

Social Facilitation
Conformity
Obedience
Deindividuation

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