#1
Which of the following is a common emotional appeal technique used in persuasive communication?
#2
What is the 'foot-in-the-door' technique in persuasive communication?
Making a large request first, followed by a smaller request
Making a small request first, followed by a larger request
Using emotional appeals
Appealing to credibility
#3
In persuasive communication, what does the term 'bandwagon' refer to?
Using emotional appeals
Conveying the idea that everyone is doing it, so should you
Building credibility
Creating a sense of urgency
#4
What is the role of storytelling in persuasive communication?
Building trust
Creating a sense of urgency
Making the message more memorable and relatable
Using emotional appeals
#5
What is the principle of 'likability' in persuasive communication?
Creating a sense of urgency through likable characters
Using emotional appeals
Building trust by being perceived as friendly and relatable
Presenting overwhelming evidence
#6
What is the principle of reciprocity in persuasive techniques?
Creating a sense of urgency
Offering something in return
Building credibility
Using emotional appeals
#7
Which cognitive bias involves giving more importance to the first information received when making a decision?
Confirmation bias
Anchoring bias
Availability bias
Recency bias
#8
In the context of persuasive writing, what does 'call to action' refer to?
The concluding paragraph
A request for the audience to take a specific action
The use of emotional appeals
Building credibility
#9
What role does repetition play in persuasive communication?
Building trust
Creating a sense of urgency
Enhancing memorability and persuasion
Using emotional appeals
#10
What is the primary goal of the 'problem-solution' persuasive technique?
Building trust
Creating a sense of urgency
Presenting a problem and offering a solution
Using emotional appeals
#11
What is the concept of 'scarcity' in persuasive communication?
Creating a sense of urgency by emphasizing limited availability
Presenting overwhelming evidence
Building trust through credibility
Using emotional appeals
#12
Which of the following is a technique often used to establish credibility in persuasive communication?
Appealing to emotions
Using complex language
Citing reliable sources
Creating a sense of urgency
#13
Which cognitive bias involves people favoring information that confirms their existing beliefs?
Confirmation bias
Anchoring bias
Availability bias
Recency bias
#14
What is the 'fear appeal' technique in persuasive communication?
Creating a sense of urgency through fear
Using emotional appeals
Appealing to credibility
Presenting overwhelming evidence
#15
What is the 'authority' principle in persuasive communication?
Creating a sense of urgency through authority figures
Using emotional appeals
Building trust through credible sources
Presenting overwhelming evidence