#1
Which of the following is a common emotional appeal technique used in persuasive communication?
Pathos
ExplanationPathos involves appealing to the audience's emotions.
#2
What is the 'foot-in-the-door' technique in persuasive communication?
Making a small request first, followed by a larger request
ExplanationThe foot-in-the-door technique involves starting with a small request before asking for a larger one.
#3
In persuasive communication, what does the term 'bandwagon' refer to?
Conveying the idea that everyone is doing it, so should you
ExplanationBandwagon refers to the idea that everyone is doing something, so one should too.
#4
What is the role of storytelling in persuasive communication?
Making the message more memorable and relatable
ExplanationStorytelling enhances the memorability and relatability of a message.
#5
What is the principle of 'likability' in persuasive communication?
Building trust by being perceived as friendly and relatable
ExplanationLikability involves building trust through being friendly and relatable.
#6
What is the principle of reciprocity in persuasive techniques?
Offering something in return
ExplanationReciprocity entails giving something with the expectation of receiving something in return.
#7
Which cognitive bias involves giving more importance to the first information received when making a decision?
Anchoring bias
ExplanationAnchoring bias is the tendency to rely too heavily on the first piece of information encountered.
#8
In the context of persuasive writing, what does 'call to action' refer to?
A request for the audience to take a specific action
ExplanationA call to action urges the audience to take a specific action.
#9
What role does repetition play in persuasive communication?
Enhancing memorability and persuasion
ExplanationRepetition enhances memorability and persuasiveness of a message.
#10
What is the primary goal of the 'problem-solution' persuasive technique?
Presenting a problem and offering a solution
ExplanationThe problem-solution technique presents an issue and proposes a solution.
#11
What is the concept of 'scarcity' in persuasive communication?
Creating a sense of urgency by emphasizing limited availability
ExplanationScarcity involves creating urgency by highlighting limited availability.
#12
Which of the following is a technique often used to establish credibility in persuasive communication?
Citing reliable sources
ExplanationEstablishing credibility often involves citing trustworthy sources.
#13
Which cognitive bias involves people favoring information that confirms their existing beliefs?
Confirmation bias
ExplanationConfirmation bias is the tendency to favor information that confirms preexisting beliefs.
#14
What is the 'fear appeal' technique in persuasive communication?
Creating a sense of urgency through fear
ExplanationFear appeal involves creating urgency or action through fear.
#15
What is the 'authority' principle in persuasive communication?
Building trust through credible sources
ExplanationThe authority principle involves building trust by citing credible sources.