#1
Which of the following is NOT a stage in the consumer decision-making process?
1 answered
#2
What type of consumer decision-making involves little involvement and low perceived differences between brands?
#3
What is the term for a group of people who influence an individual's purchasing behavior?
#4
Which of the following is NOT a factor influencing consumer decision-making?
1 answered
#5
What is the term used to describe the tendency of consumers to give greater value to goods and services obtained over time?
#6
Which theory suggests that consumers seek to maintain a balance between inputs and outputs?
1 answered
#7
In terms of shopping strategies, what does 'showrooming' refer to?
#8
What does the acronym 'AIDA' stand for in the context of consumer behavior?
#9
Which pricing strategy involves initially offering a product at a very low price to attract customers, then gradually increasing it?
#10
What principle suggests that people tend to choose the option that provides the most benefit with the least effort?
#11
Which psychological factor can influence consumer decision-making by creating a sense of urgency or scarcity?
#12
In the context of consumer behavior, what does the term 'cognitive dissonance' refer to?
#13
Which type of advertising aims to build goodwill or improve a company's reputation rather than directly promote products?
#14
What is the term for the tendency of individuals to be more likely to comply with a request if they have previously complied with a smaller request?
#15