Consumer Behavior and Decision Making Quiz

Test your knowledge on consumer behavior with questions on factors, decision-making stages, and psychological theories in less than 70 characters.

#1

Which of the following is a primary factor influencing consumer behavior?

Culture
Gravity
Wind speed
Latitude
3 answered
#2

Which of the following factors is least likely to influence consumer behavior?

Perception
Motivation
Atmospheric pressure
Personality
3 answered
#3

Which of the following is NOT a stage in the consumer decision-making process?

Need recognition
Product usage
Evaluation of alternatives
Purchase decision
3 answered
#4

What psychological theory suggests that individuals strive for consistency between their beliefs and behaviors?

Elaboration Likelihood Model
Social Identity Theory
Cognitive Dissonance Theory
Theory of Planned Behavior
3 answered
#5

What is the concept that suggests consumers often buy products to solve problems or address needs?

Maslow's Hierarchy of Needs
Elasticity of demand
Consumerism
Problem-solving buying behavior
3 answered
#6

Which stage in the consumer decision-making process involves the evaluation of alternatives?

Need recognition
Information search
Purchase decision
Alternative evaluation
3 answered
#7

In the context of consumer behavior, what does the term 'brand loyalty' refer to?

The tendency of consumers to switch between brands frequently
The commitment of consumers to consistently purchase the same brand's products
The inclination of consumers to boycott certain brands
The strategy of brands to constantly change their logos and slogans
4 answered
#8

What theory suggests that consumers prefer products offering the most quality, performance, or innovative features for the price?

Theory of reasoned action
Expectancy theory
Hierarchy of needs theory
Theory of reasoned choice
3 answered
#9

Which psychological theory suggests that individuals seek to maintain consistency in their attitudes and behaviors?

Theory of planned behavior
Cognitive dissonance theory
Selective perception theory
Hierarchy of effects theory
2 answered
#10

What is the term for a group of people who influence an individual's attitudes or behavior?

Conformity
Reference group
Social class
Aspirational group
2 answered
#11

Which of the following is an example of an external influence on consumer behavior?

Motivation
Perception
Family
Attitude
2 answered
#12

What type of decision making involves significant expenditure, extensive information search, and deliberation?

Routine decision making
Limited decision making
Extensive decision making
Impulse decision making
2 answered

Sign In to view more questions.

Sign InSign Up

Quiz Questions with Answers

Forget wasting time on incorrect answers. We deliver the straight-up correct options, along with clear explanations that solidify your understanding.

Test Your Knowledge

Craft your ideal quiz experience by specifying the number of questions and the difficulty level you desire. Dive in and test your knowledge - we have the perfect quiz waiting for you!

Other Quizzes to Explore