Decision-Making Processes in Consumer Behavior Quiz

Explore stages, theories, and factors shaping consumer choices. Test your knowledge on cognitive dissonance, social influences, and more!

#1

Which of the following is NOT a stage in the consumer decision-making process?

Information search
Post-purchase evaluation
Product development
Evaluation of alternatives
#2

What is the first stage in the consumer decision-making process?

Evaluation of alternatives
Purchase decision
Information search
Post-purchase evaluation
#3

What is the term for the process of selecting a product or service from among different options?

Evaluation of alternatives
Information search
Purchase decision
Post-purchase evaluation
#4

Which factor refers to the influence of family, friends, and social groups on consumer behavior?

Personal factors
Cultural factors
Social factors
Psychological factors
#5

Which of the following is NOT a factor affecting consumer decision-making?

Psychological factors
Cultural factors
Technological factors
Personal factors
#6

Which type of consumer decision-making involves low involvement and little effort?

Routinized response behavior
Limited decision-making
Extended decision-making
Complex decision-making
#7

Which stage in the consumer decision-making process involves comparing different brands or products?

Evaluation of alternatives
Information search
Purchase decision
Post-purchase evaluation
#8

Which theory suggests that consumers make rational decisions by carefully evaluating all available information?

Maslow's Hierarchy of Needs
Hierarchy of Effects Model
Cognitive Dissonance Theory
Economic theory of consumer behavior
#9

In the consumer decision-making process, what is cognitive dissonance?

The discomfort or tension that arises from conflicting thoughts or beliefs
The process of evaluating alternatives before making a purchase decision
The stage where consumers seek information about products or services
The satisfaction or dissatisfaction experienced after a purchase
#10

According to Maslow's Hierarchy of Needs, which need must be fulfilled first before higher-level needs can be addressed?

Self-actualization needs
Esteem needs
Safety needs
Physiological needs
#11

What is the term for the process of seeking information about products or services that can satisfy a consumer's needs or wants?

Evaluation of alternatives
Information search
Purchase decision
Post-purchase evaluation
#12

What is the term for the process of reevaluating a previously purchased product or service?

Evaluation of alternatives
Information search
Purchase decision
Post-purchase evaluation
#13

According to the Hierarchy of Effects Model, which stage involves actual purchase behavior?

Awareness
Interest
Desire
Action
#14

According to the Howard-Sheth Model, what are the three major components influencing consumer behavior?

Beliefs, attitudes, and values
Perception, learning, and memory
Cognition, affect, and behavior
Input, process, and output
#15

Which factor influences consumer decision-making by referring to an individual's level of interest in a particular product or service?

Psychological factors
Cultural factors
Personal factors
Social factors
#16

Which theory suggests that consumers may skip or reverse certain stages in the decision-making process based on the product or situation?

Cognitive Dissonance Theory
Howard-Sheth Model
Multi-Attribute Model
Stage-Decision Model
#17

Which theory suggests that consumers may experience discomfort or tension after making a purchase decision?

Maslow's Hierarchy of Needs
Cognitive Dissonance Theory
Multi-Attribute Model
Hierarchy of Effects Model
#18

According to the Multi-Attribute Model, what is the term for the process of combining and evaluating multiple product attributes?

Belief formation
Attitude formation
Preference formation
Attribute weighting
#19

According to the Theory of Reasoned Action, what is the key determinant of behavioral intention?

Attitude towards the behavior
Subjective norms
Perceived behavioral control
Perceived consequences

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