Consumer Behavior and Decision-Making in Marketing Quiz

Test your knowledge on consumer behavior, decision-making, and psychology in marketing with 15 insightful questions.

Which of the following best defines consumer behavior?

The study of how businesses make purchasing decisions

The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy their needs and wants

The analysis of market trends

The study of advertising effectiveness

What is the primary goal of understanding consumer behavior in marketing?

To manipulate consumers into buying products they don't need

To maximize profits regardless of consumer satisfaction

To understand how and why consumers make purchasing decisions

To increase advertising expenditure

What is the term for a group to which an individual relates or aspires to belong?

Reference group

Primary group

Secondary group

Social class

Which of the following is NOT a stage in Maslow's Hierarchy of Needs?

Physiological needs

Social needs

Esteem needs

Experiential needs

Which of the following is NOT a type of consumer buying decision?

Routine decision

Impulse decision

Extended decision

B2B decision

1 answered

Which of the following is NOT a factor influencing consumer behavior?

Cultural factors

Psychological factors

Economic factors

Political factors

What is the term for the process of consumers recognizing their needs and wants, then searching for information about products or services that might satisfy them?

Post-purchase evaluation

Information processing

Problem recognition

Decision-making

Which theory suggests that individuals strive for consistency between their attitudes and their behaviors?

Theory of Planned Behavior

Cognitive Dissonance Theory

Elaboration Likelihood Model

Hierarchy of Needs Theory

1 answered

Which type of consumer decision-making involves high involvement but significant differences between brands?

Routinized response behavior

Limited decision-making

Extended decision-making

Impulse buying

1 answered

#10

What is the term for a marketing strategy where a company offers a low-priced product to attract consumers, with the intention of upselling higher-priced items later?

Penetration pricing

Price skimming

Loss leader

Bait and switch

1 answered

#11

In the consumer decision-making process, what comes immediately after the evaluation of alternatives?

Problem recognition

Information search

Purchase decision

Post-purchase evaluation

#12

What is the term for a tendency for consumers to base their judgments on information that is readily available?

Anchoring bias

Confirmation bias

Availability heuristic

Representativeness heuristic

2 answered

#13

What is the term for the process of identifying and assessing information sources used by consumers during their decision-making process?

Market segmentation

Information processing

Customer relationship management

Channel analysis

1 answered

#14

In the context of consumer decision-making, what is the term for a tendency to attribute positive outcomes to oneself and negative outcomes to external factors?

Self-serving bias

Confirmation bias

Fundamental attribution error

Recency effect

2 answered

#15

According to the Elaboration Likelihood Model, which route to persuasion involves a deep consideration of information and relies on cognitive elaboration?

Central route

Peripheral route

Intrusive route

Extrinsic route

1 answered

Consumer Behavior and Decision-Making in Marketing Quiz

Which of the following best defines consumer behavior?

What is the primary goal of understanding consumer behavior in marketing?

What is the term for a group to which an individual relates or aspires to belong?

Which of the following is NOT a stage in Maslow's Hierarchy of Needs?

Which of the following is NOT a type of consumer buying decision?

Which of the following is NOT a factor influencing consumer behavior?

What is the term for the process of consumers recognizing their needs and wants, then searching for information about products or services that might satisfy them?

Which theory suggests that individuals strive for consistency between their attitudes and their behaviors?

Which type of consumer decision-making involves high involvement but significant differences between brands?

What is the term for a marketing strategy where a company offers a low-priced product to attract consumers, with the intention of upselling higher-priced items later?

In the consumer decision-making process, what comes immediately after the evaluation of alternatives?

What is the term for a tendency for consumers to base their judgments on information that is readily available?

What is the term for the process of identifying and assessing information sources used by consumers during their decision-making process?

In the context of consumer decision-making, what is the term for a tendency to attribute positive outcomes to oneself and negative outcomes to external factors?

According to the Elaboration Likelihood Model, which route to persuasion involves a deep consideration of information and relies on cognitive elaboration?

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