Consumer Decision-Making and Influencing Factors Quiz

Test your knowledge on consumer behavior! Explore stages, influences, and theories impacting decision-making. Take the quiz now!

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Which of the following is NOT a stage in the consumer decision-making process?

Problem Recognition

Purchase Decision

Post-Purchase Behavior

Product Development

1 answered

Which factor does NOT typically influence consumer decision-making?

Personal Preferences

Social Media Influencers

Government Regulations

Family and Friends

1 answered

Which of the following is NOT a factor influencing consumer perception?

Brand Reputation

Price

Product Placement

Consumer Personality

1 answered

What is the term for a group of people who exert influence on an individual's attitudes or behavior?

Social Network

Reference Group

Target Audience

Peer Group

1 answered

What is the term for a marketing strategy that involves offering a lower-priced product to attract customers who are likely to purchase more expensive items?

Bundling

Price Skimming

Loss Leader

Price Discrimination

1 answered

Which of the following is NOT a characteristic of an individual's lifestyle?

Activities and Interests

Opinions and Beliefs

Social Class

Values and Attitudes

1 answered

What theory suggests that consumers have limited capacity for information processing?

Elaboration Likelihood Model

Cognitive Dissonance Theory

Social Learning Theory

Information Processing Theory

1 answered

Which type of consumer buying decision involves a high level of involvement and significant differences between brands?

Routine Decision Making

Complex Decision Making

Limited Decision Making

Impulse Buying

1 answered

Which psychological factor plays a significant role in affecting consumer decision-making based on emotions and desires?

Perception

Motivation

Learning

Attitudes

1 answered

#10

What is the term for a marketing strategy that aims to create a perception of scarcity to increase demand?

Psychological Pricing

Scarcity Marketing

Fear Appeal

Subliminal Advertising

1 answered

#11

What type of product typically requires consumers to engage in extended problem-solving?

Staple Goods

Impulse Goods

Heterogeneous Shopping Goods

Specialty Goods

1 answered

#12

Which marketing concept focuses on satisfying the needs and wants of target markets while meeting organizational objectives?

Societal Marketing Concept

Product Concept

Production Concept

Marketing Concept

1 answered

#13

In the context of consumer decision-making, what does the term 'perceived risk' refer to?

The risk of physical harm associated with the product

The likelihood of dissatisfaction after purchase

The risk of social embarrassment due to the purchase

The risk of financial loss associated with the purchase

1 answered

#14

In the context of consumer behavior, what does the term 'cognitive dissonance' refer to?

The tendency to avoid making decisions

The discomfort experienced after making a difficult decision

The process of rationalizing a purchase decision

The conflict between a consumer's beliefs and actions

1 answered

#15

What is the term for the process by which individuals acquire the knowledge and skills necessary to function as consumers?

Consumer Socialization

Consumer Perception

Consumer Motivation

Consumer Learning

1 answered

#16

What is the term for the set of beliefs and moral values that guide consumer behavior?

Lifestyle

Culture

Subculture

Ethics

1 answered

#17

Which of the following is NOT a characteristic of Maslow's Hierarchy of Needs?

It is a hierarchical model.

Lower-level needs must be satisfied before higher-level needs.

All individuals progress through the hierarchy in the same order.

Self-actualization is the highest level of need.

1 answered

Consumer Decision-Making and Influencing Factors Quiz

Which of the following is NOT a stage in the consumer decision-making process?

Which factor does NOT typically influence consumer decision-making?

Which of the following is NOT a factor influencing consumer perception?

What is the term for a group of people who exert influence on an individual's attitudes or behavior?

What is the term for a marketing strategy that involves offering a lower-priced product to attract customers who are likely to purchase more expensive items?

Which of the following is NOT a characteristic of an individual's lifestyle?

What theory suggests that consumers have limited capacity for information processing?

Which type of consumer buying decision involves a high level of involvement and significant differences between brands?

Which psychological factor plays a significant role in affecting consumer decision-making based on emotions and desires?

What is the term for a marketing strategy that aims to create a perception of scarcity to increase demand?

What type of product typically requires consumers to engage in extended problem-solving?

Which marketing concept focuses on satisfying the needs and wants of target markets while meeting organizational objectives?

In the context of consumer decision-making, what does the term 'perceived risk' refer to?

In the context of consumer behavior, what does the term 'cognitive dissonance' refer to?

What is the term for the process by which individuals acquire the knowledge and skills necessary to function as consumers?

What is the term for the set of beliefs and moral values that guide consumer behavior?

Which of the following is NOT a characteristic of Maslow's Hierarchy of Needs?

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