#1
Which online platform is commonly used for product reviews and ratings in the digital age?
Facebook
Twitter
Amazon
Instagram
#2
Which psychological factor plays a crucial role in influencing consumer decisions in the digital age?
Perception
Memory
Attention
Consciousness
#3
What role does social proof play in the consumer information search process?
It has no impact on consumer decisions
It provides evidence that others have made similar choices
It slows down the decision-making process
It increases skepticism
#4
How does the concept of 'buyer's remorse' relate to consumer decision-making?
It is a positive emotional state after making a purchase
It refers to the regret or anxiety after making a purchase decision
It is unrelated to consumer decisions
It is a marketing strategy to boost sales
#5
What role does digital advertising play in the awareness stage of the consumer decision-making process?
It has no impact on awareness
It creates initial awareness and interest in products or services
Digital advertising only focuses on the purchase stage
It hinders the awareness stage by overwhelming consumers with information
#6
What is the primary benefit of using comparison websites during the consumer information search process?
Entertainment
Saving time and effort
Socializing
Learning new skills
#7
In the context of consumer decision-making, what does the term 'cognitive dissonance' refer to?
The conflict between personal values and societal expectations
The discomfort experienced after making a difficult decision
The tendency to stick with familiar brands
The process of information gathering
#8
What is the 'Zero Moment of Truth' in the context of consumer behavior?
The moment of purchase
The initial awareness of a product or service
The moment when a consumer decides to search for information online
The moment when a consumer evaluates alternatives
#9
Which factor is least likely to influence an individual's decision-making process in the digital age?
Online reviews
Social media recommendations
Traditional advertising
Personal values and preferences
#10
What is the 'paradox of choice' in consumer decision-making?
Having too few options leads to dissatisfaction
Having too many options can lead to indecision and dissatisfaction
Consumers always prefer a limited number of choices
More choices always lead to better decisions
#11
Which stage of the consumer decision-making process involves the evaluation of alternative products or services?
Problem recognition
Information search
Evaluation of alternatives
Purchase decision
#12
How do social media influencers impact consumer decision-making in the digital age?
They have no influence on consumer decisions
They create cognitive dissonance
They provide unbiased reviews
They can influence purchasing decisions through recommendations
#13
What is the role of trust in the online information search process for consumers?
It is irrelevant to the decision-making process
It accelerates the decision-making process
It increases skepticism
It influences the credibility of information sources
#14
How does augmented reality impact the consumer information search process?
It has no impact on consumer information search
It provides a virtual shopping experience
It slows down the decision-making process
It reduces the need for information search
#15
What is 'satisficing' in the consumer decision-making process?
Choosing the best option among alternatives
Settling for an option that meets the minimum requirements
Making impulsive decisions
Postponing the decision indefinitely