#1
Which of the following is NOT a stage in the consumer decision-making process?
#2
What does SWOT analysis stand for in marketing?
#3
What is the primary purpose of a marketing plan?
#4
Which of the following is a characteristic of a monopolistic competition market structure?
#5
What is the concept of the marketing mix often referred to as?
#6
Which of the following is NOT a component of the promotional mix?
#7
Which pricing strategy involves setting a low initial price to attract customers, with the intention of raising it later?
#8
What is the term used for the process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors?
#9
What is the term for a marketing strategy that focuses on selling existing products to new markets?
#10
In the context of marketing, what does the AIDA model represent?
#11
Which of the following is a characteristic of a direct distribution channel?
#12
What does the acronym CRM stand for in marketing?
#13
Which of the following is NOT a characteristic of a well-defined marketing objective?
#14
Which of the following is NOT a factor influencing consumer behavior?
#15
Which of the following is a characteristic of a business-to-business (B2B) market?
#16
What is the term for a marketing strategy that focuses on creating a unique product or service for a specific target market?
#17