#1
Which of the following is a common YouTube advertising format?
Text ads
Banner ads
Skippable video ads
Pop-up ads
#2
What is the recommended length for a YouTube TrueView in-stream ad?
15 seconds
30 seconds
45 seconds
60 seconds
#3
Which metric measures how many times your ad has been shown on YouTube?
Click-through rate (CTR)
Impressions
View-through rate (VTR)
Conversion rate
#4
What is the YouTube bumper ad duration limit?
15 seconds
30 seconds
6 seconds
60 seconds
#5
What type of YouTube ad can viewers skip after 5 seconds?
TrueView in-stream ad
Bumper ad
Masthead ad
Overlay ad
#6
Which targeting option allows advertisers to show their ads to people who have already visited their website or used their mobile app?
Interest targeting
Demographic targeting
Remarketing
Contextual targeting
#7
What is the primary benefit of using YouTube advertising?
Immediate sales increase
Brand awareness and engagement
Low cost-per-click
Limited audience reach
#8
What is the YouTube Ad Sequencing feature used for?
To create a series of ads that play in a specific order
To randomly display ads on YouTube
To schedule ads to play only on weekends
To target ads based on users' interests
#9
What is the purpose of YouTube's Brand Lift studies?
To measure brand awareness and ad recall
To monitor competitor advertising strategies
To track audience demographics
To analyze ad placement effectiveness
#10
What is the primary goal of YouTube advertising?
Increase website traffic
Generate leads
Drive online sales
Boost brand awareness
#11
What is the role of CPM bidding in YouTube advertising?
To bid based on cost per click
To bid based on cost per view
To bid based on cost per impression
To bid based on cost per conversion
#12
What does the term 'YouTube masthead ad' refer to?
A type of overlay ad
An ad that appears at the bottom of a video
A large, banner-like ad at the top of the YouTube homepage
A type of sponsored content in search results
#13
In YouTube advertising, what does the term 'view-through conversion' represent?
Conversions resulting from users clicking on your ad
Conversions resulting from users watching your ad and later completing a conversion action
Conversions resulting from users interacting with your ad
Conversions resulting from users sharing your ad
#14
What is the benefit of using YouTube's 'Custom Affinity Audiences' for advertising?
It allows targeting based on user demographics
It allows targeting based on specific websites visited by users
It allows targeting based on users' interests and habits
It allows targeting based on geographic location
#15
What is the benefit of using YouTube's 'Video Remarketing' feature?
It allows targeting users who have subscribed to your channel
It allows targeting users who have previously watched your videos or interacted with your YouTube channel
It allows targeting users based on their geographic location
It allows targeting users based on their browsing history