#1
Which of the following is a common YouTube advertising format?
Skippable video ads
ExplanationSkippable video ads are a common YouTube advertising format that allows viewers to skip the ad after 5 seconds.
#2
What is the recommended length for a YouTube TrueView in-stream ad?
30 seconds
ExplanationThe recommended length for a YouTube TrueView in-stream ad is 30 seconds to engage viewers effectively.
#3
Which metric measures how many times your ad has been shown on YouTube?
Impressions
ExplanationImpressions measure how many times your ad has been shown on YouTube, indicating reach.
#4
What is the YouTube bumper ad duration limit?
6 seconds
ExplanationThe duration limit for YouTube bumper ads is 6 seconds, making them short and impactful.
#5
What type of YouTube ad can viewers skip after 5 seconds?
TrueView in-stream ad
ExplanationViewers can skip TrueView in-stream ads on YouTube after watching for 5 seconds, providing user control.
#6
Which targeting option allows advertisers to show their ads to people who have already visited their website or used their mobile app?
Remarketing
ExplanationRemarketing allows advertisers to target users who have previously interacted with their website or mobile app.
#7
What is the primary benefit of using YouTube advertising?
Brand awareness and engagement
ExplanationThe primary benefit of using YouTube advertising is to boost brand awareness and engagement.
#8
What is the YouTube Ad Sequencing feature used for?
To create a series of ads that play in a specific order
ExplanationThe YouTube Ad Sequencing feature is used to create a series of ads that play in a specific order.
#9
What is the purpose of YouTube's Brand Lift studies?
To measure brand awareness and ad recall
ExplanationYouTube's Brand Lift studies are conducted to measure brand awareness and ad recall resulting from advertising campaigns.
#10
What is the primary goal of YouTube advertising?
Boost brand awareness
ExplanationThe primary goal of YouTube advertising is to boost brand awareness and reach a wider audience.
#11
What is the role of CPM bidding in YouTube advertising?
To bid based on cost per impression
ExplanationCPM bidding in YouTube advertising involves bidding based on the cost per thousand impressions.
#12
What does the term 'YouTube masthead ad' refer to?
A large, banner-like ad at the top of the YouTube homepage
ExplanationA YouTube masthead ad is a large, banner-like ad displayed at the top of the YouTube homepage for maximum visibility.
#13
In YouTube advertising, what does the term 'view-through conversion' represent?
Conversions resulting from users watching your ad and later completing a conversion action
ExplanationView-through conversions in YouTube advertising represent conversions resulting from users watching the ad and later completing a conversion action.
#14
What is the benefit of using YouTube's 'Custom Affinity Audiences' for advertising?
It allows targeting based on users' interests and habits
ExplanationYouTube's 'Custom Affinity Audiences' enable advertisers to target users based on their specific interests and habits.
#15
What is the benefit of using YouTube's 'Video Remarketing' feature?
It allows targeting users who have previously watched your videos or interacted with your YouTube channel
ExplanationYouTube's 'Video Remarketing' feature allows advertisers to target users who have previously watched their videos or interacted with their YouTube channel.