#1
Which of the following is NOT a common advertising classification?
Print Advertising
Digital Advertising
Radio Advertising
Telepathic Advertising
#2
Which advertising strategy focuses on creating an emotional connection with the audience?
Informative Advertising
Persuasive Advertising
Emotional Advertising
Transactional Advertising
#3
Which advertising strategy focuses on reminding customers of a product or service?
Transactional Advertising
Informative Advertising
Reminder Advertising
Reinforcement Advertising
#4
Which of the following is an example of celebrity endorsement?
A company sponsoring a local event
A brand using humor in its ads
A famous athlete promoting a sports drink
A company focusing on product features
#5
Which advertising strategy focuses on persuading customers to take immediate action?
Transactional Advertising
Informative Advertising
Reminder Advertising
Reinforcement Advertising
#6
Which advertising strategy focuses on reinforcing previous brand experiences?
Transactional Advertising
Informative Advertising
Reminder Advertising
Reinforcement Advertising
#7
What is the primary goal of native advertising?
To promote brand awareness
To create emotional connections
To provide relevant content seamlessly
To encourage immediate purchase
#8
Which advertising strategy aims to increase customer loyalty and retention?
Transactional Advertising
Informative Advertising
Reminder Advertising
Reinforcement Advertising
#9
Which of the following is a characteristic of guerrilla advertising?
High budget requirement
Conventional media channels
Massive reach
Unconventional methods
#10
What is the purpose of comparative advertising?
To create emotional connections
To highlight competitor's weaknesses
To promote brand awareness
To provide factual information
#11
Which advertising strategy focuses on creating urgency to purchase?
Reminder Advertising
Transactional Advertising
Persuasive Advertising
Informative Advertising
#12
What is the main goal of shock advertising?
To elicit strong emotions
To provide detailed information
To emphasize product benefits
To target specific demographics
#13
In AIDA, a commonly used advertising model, what does 'A' stand for?
Action
Attraction
Attention
Assessment
#14
What is the primary purpose of subliminal advertising?
To appeal to rational thinking
To persuade through subconscious messages
To provide detailed information
To target specific demographics
#15
What is the primary objective of stealth marketing?
To create brand awareness
To generate immediate sales
To market products discreetly
To appeal to rational thinking