#1
Which of the following is NOT a common advertising classification?
Telepathic Advertising
ExplanationNot a recognized advertising method.
#2
Which advertising strategy focuses on creating an emotional connection with the audience?
Emotional Advertising
ExplanationAims to evoke emotional responses to the advertisement.
#3
Which advertising strategy focuses on reminding customers of a product or service?
Reminder Advertising
ExplanationReinforces product presence in consumer's mind.
#4
Which of the following is an example of celebrity endorsement?
A famous athlete promoting a sports drink
ExplanationUtilizes celebrities to promote products.
#5
Which advertising strategy focuses on persuading customers to take immediate action?
Transactional Advertising
ExplanationPromotes immediate purchase or response.
#6
Which advertising strategy focuses on reinforcing previous brand experiences?
Reinforcement Advertising
ExplanationStrengthens existing brand perceptions.
#7
What is the primary goal of native advertising?
To provide relevant content seamlessly
ExplanationIntegration of promotional content into the user's experience.
#8
Which advertising strategy aims to increase customer loyalty and retention?
Reinforcement Advertising
ExplanationFocused on reinforcing brand loyalty.
#9
Which of the following is a characteristic of guerrilla advertising?
Unconventional methods
ExplanationUtilizes unconventional tactics for promotion.
#10
What is the purpose of comparative advertising?
To highlight competitor's weaknesses
ExplanationDirectly compares products to showcase superiority.
#11
Which advertising strategy focuses on creating urgency to purchase?
Persuasive Advertising
ExplanationAims to persuade immediate action.
#12
What is the main goal of shock advertising?
To elicit strong emotions
ExplanationAims to provoke intense reactions.
#13
In AIDA, a commonly used advertising model, what does 'A' stand for?
Attention
ExplanationInitial phase to capture audience interest.
#14
What is the primary purpose of subliminal advertising?
To persuade through subconscious messages
ExplanationInfluencing behavior without conscious awareness.
#15
What is the primary objective of stealth marketing?
To market products discreetly
ExplanationPromotes products subtly or covertly.