#1
Which of the following is a common advertising strategy that focuses on associating a product with a celebrity?
1 answered
#2
What is the primary goal of a teaser campaign in advertising?
1 answered
#3
In advertising, what does the acronym USP stand for?
1 answered
#4
Which of the following is a type of advertising that appears while consumers are waiting for a webpage to load and is often displayed for a few seconds?
1 answered
#5
Which advertising strategy emphasizes highlighting the benefits and features of a product or service to persuade consumers to make a purchase?
1 answered
#6
What is the term for a marketing communication tool that involves paying for ad space on search engine results pages (SERPs)?
1 answered
#7
Which of the following is a type of advertising where a brand pays an influencer to promote their product or service to the influencer's audience?
1 answered
#8
Which advertising strategy relies on creating ads that blend seamlessly with the surrounding content, often seen in online publications?
1 answered
#9
What is the term for an advertising strategy that targets a specific geographical area, often used by local businesses?
1 answered
#10
Which advertising strategy involves creating memorable and attention-grabbing experiences that encourage consumers to share their interactions on social media?
1 answered
#11
What is the term for the process of creating an emotional connection between consumers and a brand through storytelling?
1 answered
#12
What does the term 'CTR' stand for in online advertising?
1 answered
#13
What is the term for the process of adjusting an advertising campaign based on its performance data to improve its effectiveness?
1 answered
#14
Which of the following is a psychological pricing strategy where products are priced just below a round number, such as $9.99 instead of $10.00?
1 answered
#15
Which of the following is NOT a component of the AIDA model, a commonly used framework in advertising?
1 answered