Consumer Information Search and Decision-Making in the Digital Age Quiz

Amazon is a widely used platform for product reviews and ratings.

Perception is a crucial psychological factor influencing consumer decisions in the digital age.

Social proof provides evidence that others have made similar choices, influencing the consumer information search process.

'Buyer's remorse' refers to the regret or anxiety experienced after making a purchase decision.

Digital advertising plays a role in creating initial awareness and interest in products or services during the awareness stage of the consumer decision-making process.

Comparison websites save time and effort by presenting diverse options for consumer decision-making.

Cognitive dissonance refers to the discomfort felt after making a challenging decision.

The 'Zero Moment of Truth' is when a consumer decides to search for information online in the consumer decision-making process.

Traditional advertising is least likely to influence decision-making in the digital age.

The 'paradox of choice' is when having too many options can lead to indecision and dissatisfaction in consumer decision-making.

The stage involving the evaluation of alternative products or services is known as 'Evaluation of alternatives.'

Social media influencers impact decisions by influencing purchases through their recommendations.

Trust plays a role in influencing the credibility of information sources during the online information search process.

Augmented reality provides consumers with a virtual shopping experience, impacting the information search process.

'Satisficing' is settling for an option that meets the minimum requirements in the consumer decision-making process.