Decision-Making Processes in Consumer Behavior Quiz

Consumer decision-making does not involve product development; it includes stages like problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation.

The initial stage in consumer decision-making is information search, where individuals seek information about products or services that can satisfy their needs or wants.

Purchase decision is the stage in the consumer decision-making process where individuals choose a specific product or service from various options available in the market.

Social factors encompass the impact of family, friends, and social groups on consumer behavior, influencing individuals in their purchasing decisions.

While various factors influence consumer decision-making, technological factors are not typically considered one of them; relevant factors include personal, social, psychological, and cultural influences.

Routinized response behavior is a type of consumer decision-making characterized by low involvement and minimal effort, where individuals make routine, habitual choices with little consideration.

Evaluation of alternatives is the stage where consumers compare and assess different brands or products to make an informed decision before the final purchase.

The Economic theory of consumer behavior posits that consumers make rational decisions by carefully evaluating all available information before making a choice.

Cognitive dissonance refers to the discomfort or tension that individuals experience when confronted with conflicting thoughts or beliefs, often occurring after a purchase decision.

Maslow's Hierarchy of Needs posits that physiological needs, such as food and shelter, must be satisfied first before individuals can address higher-level needs like safety, belongingness, esteem, and self-actualization.

Information search is the process in the consumer decision-making journey where individuals actively seek information about products or services to fulfill their needs or wants.

Post-purchase evaluation is the stage in the consumer decision-making process where individuals assess and reevaluate a product or service after making a purchase.

In the Hierarchy of Effects Model, the 'Action' stage involves the actual purchase behavior, representing the point where consumers make a tangible decision to buy a product or service.

The Howard-Sheth Model identifies cognition, affect, and behavior as three major components influencing consumer behavior, emphasizing the interplay of cognitive processes, emotions, and actions in decision-making.

Personal factors, such as interests and preferences, play a significant role in influencing consumer decision-making regarding a particular product or service.

The Howard-Sheth Model suggests that consumers may skip or reverse certain stages in the decision-making process depending on the specific product or situational factors.

Cognitive Dissonance Theory posits that consumers may experience discomfort or tension after making a purchase decision, leading them to rationalize or reevaluate their choices.

Attribute weighting, according to the Multi-Attribute Model, involves the process of combining and evaluating multiple product attributes to make informed decisions based on the relative importance of each attribute.

In the Theory of Reasoned Action, the key determinant of behavioral intention is an individual's attitude towards the behavior, reflecting the influence of personal beliefs and subjective norms on decision-making.