#1
Which of the following is a primary factor influencing consumer behavior?
Culture
ExplanationCulture shapes values, norms, and preferences, influencing consumer choices.
#2
Which of the following factors is least likely to influence consumer behavior?
Atmospheric pressure
ExplanationEnvironmental factors like weather generally have minimal impact on consumer behavior.
#3
Which of the following is NOT a stage in the consumer decision-making process?
Product usage
ExplanationAfter purchase, product usage is not a distinct stage in the decision-making process.
#4
What psychological theory suggests that individuals strive for consistency between their beliefs and behaviors?
Cognitive Dissonance Theory
ExplanationPeople seek harmony between their attitudes and actions to avoid cognitive discomfort.
#5
What is the concept that suggests consumers often buy products to solve problems or address needs?
Problem-solving buying behavior
ExplanationConsumers seek products to fulfill specific needs or resolve issues they encounter.
#6
Which stage in the consumer decision-making process involves the evaluation of alternatives?
Alternative evaluation
ExplanationConsumers compare different options before making a decision.
#7
In the context of consumer behavior, what does the term 'brand loyalty' refer to?
The commitment of consumers to consistently purchase the same brand's products
ExplanationCustomers repeatedly choose a particular brand due to satisfaction, trust, or habit.
#8
What theory suggests that consumers prefer products offering the most quality, performance, or innovative features for the price?
Expectancy theory
ExplanationConsumers expect high-quality, performance, or innovation relative to the price paid.
#9
Which psychological theory suggests that individuals seek to maintain consistency in their attitudes and behaviors?
Cognitive dissonance theory
ExplanationPeople strive to align their beliefs and actions to reduce internal conflicts.
#10
What is the term for a group of people who influence an individual's attitudes or behavior?
Reference group
ExplanationGroups or communities that impact an individual's opinions and actions.
#11
Which of the following is an example of an external influence on consumer behavior?
Family
ExplanationExternal factors like family, peers, and culture impact consumer choices.
#12
What type of decision making involves significant expenditure, extensive information search, and deliberation?
Extensive decision making
ExplanationConsumers engage in thorough research and consideration for significant purchases.