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Consumer Decision Making and Shopping Strategies Quiz

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Which of the following is NOT a stage in the consumer decision-making process?

Profit maximization

Explanation

Consumer decision-making process does not include profit maximization as a stage.

What type of consumer decision-making involves little involvement and low perceived differences between brands?

Routine decision-making

Explanation

Routine decision-making implies low involvement and minimal brand differentiation.

What is the term for a group of people who influence an individual's purchasing behavior?

Reference group

Explanation

Reference group is a collective influencing an individual's buying choices.

Which of the following is NOT a factor influencing consumer decision-making?

Societal factors

Explanation

Societal factors do not directly influence consumer decision-making.

What is the term used to describe the tendency of consumers to give greater value to goods and services obtained over time?

Hedonic adaptation

Explanation

Hedonic adaptation refers to valuing goods and services more over time.

Which theory suggests that consumers seek to maintain a balance between inputs and outputs?

Balance theory

Explanation

Balance theory posits that consumers aim to maintain equilibrium between inputs and outputs.

In terms of shopping strategies, what does 'showrooming' refer to?

Comparing prices online while in a physical store

Explanation

Showrooming involves checking prices online while physically present in a store.

What does the acronym 'AIDA' stand for in the context of consumer behavior?

Attention, Interest, Desire, Action

Explanation

AIDA stands for Attention, Interest, Desire, and Action in consumer behavior.

Which pricing strategy involves initially offering a product at a very low price to attract customers, then gradually increasing it?

Penetration pricing

Explanation

Penetration pricing entails starting with low prices to penetrate the market.

#10

What principle suggests that people tend to choose the option that provides the most benefit with the least effort?

Satisficing

Explanation

Satisficing implies choosing the easiest option that meets the desired outcome.

#11

Which psychological factor can influence consumer decision-making by creating a sense of urgency or scarcity?

Persuasion

Explanation

Persuasion can influence consumer decisions by inducing urgency or scarcity.

#12

In the context of consumer behavior, what does the term 'cognitive dissonance' refer to?

A state of tension experienced after making a difficult decision

Explanation

Cognitive dissonance is the discomfort following a challenging decision.

#13

Which type of advertising aims to build goodwill or improve a company's reputation rather than directly promote products?

Institutional advertising

Explanation

Institutional advertising focuses on brand reputation over product promotion.

#14

What is the term for the tendency of individuals to be more likely to comply with a request if they have previously complied with a smaller request?

Foot-in-the-door technique

Explanation

Foot-in-the-door technique leverages past compliance to secure larger requests.

#15

Which of the following is NOT a type of consumer decision-making process based on the level of involvement?

Complex decision-making

Explanation

Complex decision-making is not categorized by the level of involvement.

Consumer Decision Making and Shopping Strategies Quiz

Which of the following is NOT a stage in the consumer decision-making process?

What type of consumer decision-making involves little involvement and low perceived differences between brands?

What is the term for a group of people who influence an individual's purchasing behavior?

Which of the following is NOT a factor influencing consumer decision-making?

What is the term used to describe the tendency of consumers to give greater value to goods and services obtained over time?

Which theory suggests that consumers seek to maintain a balance between inputs and outputs?

In terms of shopping strategies, what does 'showrooming' refer to?

What does the acronym 'AIDA' stand for in the context of consumer behavior?

Which pricing strategy involves initially offering a product at a very low price to attract customers, then gradually increasing it?

What principle suggests that people tend to choose the option that provides the most benefit with the least effort?

Which psychological factor can influence consumer decision-making by creating a sense of urgency or scarcity?

In the context of consumer behavior, what does the term 'cognitive dissonance' refer to?

Which type of advertising aims to build goodwill or improve a company's reputation rather than directly promote products?

What is the term for the tendency of individuals to be more likely to comply with a request if they have previously complied with a smaller request?

Which of the following is NOT a type of consumer decision-making process based on the level of involvement?

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