#1
Which theory suggests that attitudes are formed through observation and imitation of others?
Cognitive Dissonance Theory
Social Learning Theory
Elaboration Likelihood Model
Dual Process Model
#2
Which psychological process involves the adjustment of one's attitudes, beliefs, or behaviors to fit with a group's norms?
Conformity
Cognitive Dissonance
Social Facilitation
Reciprocity
#3
According to the Yale Attitude Change Model, what factors influence the persuasiveness of a message?
Source credibility, message content, and audience characteristics
Fear appeal, social influence, and cognitive dissonance
Peripheral cues, central processing, and source attractiveness
Conformity, compliance, and obedience
#4
Which theory proposes that people are motivated to maintain consistency among their cognitions and will change attitudes to eliminate discomfort caused by inconsistency?
Elaboration Likelihood Model (ELM)
Social Identity Theory
Cognitive Dissonance Theory
Attribution Theory
#5
What is the term for the process by which people form an opinion about a new product based on their opinion of existing products?
Brand loyalty
Attitude generalization
Selective exposure
Brand awareness
#6
What is the central route in the Elaboration Likelihood Model (ELM) of attitude change?
Persuasion based on peripheral cues
Persuasion based on emotional appeals
Persuasion based on careful evaluation of arguments
Persuasion based on social influence
#7
According to the Theory of Planned Behavior, which factor is NOT a component of behavioral intention?
Attitude toward the behavior
Subjective norm
Perceived behavioral control
Past behavior
#8
What is the term for a positive or negative evaluation of a person, object, or idea?
Belief
Perception
Attitude
Stereotype
#9
Which type of persuasive communication is characterized by presenting both sides of an argument before advocating a particular position?
One-sided communication
Fear-based communication
Two-sided communication
Central route communication
#10
In the context of attitude change, what is the term for the tendency to attribute our successes to internal factors and our failures to external factors?
Self-serving bias
Fundamental attribution error
Confirmation bias
Stereotyping
#11
What is the term for the process of changing one's attitude to align with one's behavior?
Cognitive Dissonance
Social Comparison
Attitude Accessibility
Persuasion
#12
In the context of attitude change, what is the Sleeper Effect?
The delayed impact of a persuasive message from an unreliable source
The immediate impact of a persuasive message from a credible source
The resistance to attitude change over time
The tendency to forget persuasive messages
#13
In the context of attitude change, what is the role of the peripheral route in the Elaboration Likelihood Model (ELM)?
Careful evaluation of arguments
Emotional appeals and superficial cues
Social learning and imitation
Automatic processing of information
#14
According to the A-B-C model of attitudes, what does 'B' represent?
Behavioral intention
Behavior
Beliefs
Affect
#15
What is the term for the process of adjusting one's beliefs or behaviors to fit in with a group's norms or expectations?
Social Comparison
Conformity
Cognitive Dissonance
Reciprocity