#1
Which theory suggests that attitudes are formed through observation and imitation of others?
Social Learning Theory
ExplanationAttitudes are learned through observing and imitating others' behaviors.
#2
Which psychological process involves the adjustment of one's attitudes, beliefs, or behaviors to fit with a group's norms?
Conformity
ExplanationAdapting behaviors or beliefs to match those of a group.
#3
According to the Yale Attitude Change Model, what factors influence the persuasiveness of a message?
Source credibility, message content, and audience characteristics
ExplanationThe credibility of the source, message content, and audience traits affect message persuasiveness.
#4
Which theory proposes that people are motivated to maintain consistency among their cognitions and will change attitudes to eliminate discomfort caused by inconsistency?
Cognitive Dissonance Theory
ExplanationPeople strive for consistency in beliefs and attitudes, adjusting to reduce discomfort.
#5
What is the term for the process by which people form an opinion about a new product based on their opinion of existing products?
Attitude generalization
ExplanationOpinions about existing products influencing opinions about new ones.
#6
What is the central route in the Elaboration Likelihood Model (ELM) of attitude change?
Persuasion based on careful evaluation of arguments
ExplanationAttitude change through careful consideration of arguments and logic.
#7
According to the Theory of Planned Behavior, which factor is NOT a component of behavioral intention?
Past behavior
ExplanationPast behavior is not considered in the theory's formulation of behavioral intention.
#8
What is the term for a positive or negative evaluation of a person, object, or idea?
Attitude
ExplanationEvaluation, positive or negative, towards a person, object, or idea.
#9
Which type of persuasive communication is characterized by presenting both sides of an argument before advocating a particular position?
Two-sided communication
ExplanationPresenting arguments from both sides before advocating for one.
#10
In the context of attitude change, what is the term for the tendency to attribute our successes to internal factors and our failures to external factors?
Self-serving bias
ExplanationThe tendency to attribute successes internally and failures externally.
#11
What is the term for the process of changing one's attitude to align with one's behavior?
Cognitive Dissonance
ExplanationDiscomfort from inconsistency between attitudes and behavior leads to attitude change.
#12
In the context of attitude change, what is the Sleeper Effect?
The delayed impact of a persuasive message from an unreliable source
ExplanationOver time, a message from a discredited source can become persuasive.
#13
In the context of attitude change, what is the role of the peripheral route in the Elaboration Likelihood Model (ELM)?
Emotional appeals and superficial cues
ExplanationAttitude change influenced by emotions and surface-level characteristics.
#14
According to the A-B-C model of attitudes, what does 'B' represent?
Behavior
ExplanationBehavior is one of the components in the model, along with affect and cognition.
#15
What is the term for the process of adjusting one's beliefs or behaviors to fit in with a group's norms or expectations?
Conformity
ExplanationAligning beliefs or behaviors with group norms.