#1
What is the concept of 'social proof' in persuasion?
Presenting evidence of others' actions to influence behavior
Directly appealing to someone's emotions
Creating a sense of urgency
Appealing to someone's sense of authority
#2
What is the principle of persuasion that involves using experts or authority figures to influence behavior?
Reciprocity
Consistency
Authority
Social proof
#3
What is the principle of persuasion that involves feeling obligated to repay others for what they have done for us?
Commitment
Reciprocity
Authority
Consensus
#4
What is the principle of persuasion that involves using consensus or social proof to influence behavior?
Reciprocity
Consistency
Authority
Social proof
#5
What is the principle of persuasion that involves getting someone to agree to a small request before asking for a larger one?
Commitment
Reciprocity
Authority
Consensus
#6
Which principle of persuasion involves making a request more appealing by presenting it as an opportunity rather than a demand?
Reciprocity
Consistency
Scarcity
Authority
#7
In persuasion, what does the 'foot-in-the-door' technique involve?
Making a large request first, followed by a smaller request
Making a small request first, followed by a larger request
Presenting multiple options to choose from
Offering a discount to encourage immediate action
#8
Which principle of persuasion involves creating a sense of urgency by highlighting the limited availability of a product or service?
Reciprocity
Scarcity
Commitment
Consensus
#9
Which principle of persuasion emphasizes the importance of maintaining consistency in one's words and actions?
Scarcity
Commitment
Reciprocity
Consistency
#10
Which of the following is NOT a factor influencing the effectiveness of persuasion?
Source credibility
Audience mood
Message clarity
Time of day
#11
Which of the following is NOT a principle of persuasion according to Robert Cialdini's six principles?
Reciprocity
Social proof
Commitment
Transparency
#12
What is the 'contrast principle' in persuasion?
Emphasizing similarities to create a sense of belonging
Highlighting differences to make something seem more desirable
Using humor to engage the audience
Using repetition to reinforce a message
#13
What is the 'anchoring effect' in persuasion?
Emphasizing similarities to create a sense of belonging
Highlighting differences to make something seem more desirable
Using humor to engage the audience
Using a reference point to influence decision-making
#14
What is the 'primacy effect' in persuasion?
Emphasizing similarities to create a sense of belonging
Highlighting differences to make something seem more desirable
Giving more weight to information presented first
Using repetition to reinforce a message