#1
What is the concept of 'social proof' in persuasion?
Presenting evidence of others' actions to influence behavior
ExplanationSocial Proof: Influencing through others' actions showcases social validation.
#2
What is the principle of persuasion that involves using experts or authority figures to influence behavior?
Authority
ExplanationAuthority: Influencing behavior through experts or authority figures.
#3
What is the principle of persuasion that involves feeling obligated to repay others for what they have done for us?
Reciprocity
ExplanationReciprocity: Obligation to reciprocate influences behavior.
#4
What is the principle of persuasion that involves using consensus or social proof to influence behavior?
Social proof
ExplanationSocial Proof: Consensus or social proof shapes behavior.
#5
What is the principle of persuasion that involves getting someone to agree to a small request before asking for a larger one?
Commitment
ExplanationCommitment: Starting with small agreements paves the way for larger ones.
#6
Which principle of persuasion involves making a request more appealing by presenting it as an opportunity rather than a demand?
Reciprocity
ExplanationReciprocity: Making requests seem like opportunities fosters compliance.
#7
In persuasion, what does the 'foot-in-the-door' technique involve?
Making a small request first, followed by a larger request
ExplanationFoot-in-the-door: Starting with a small request primes for a larger one.
#8
Which principle of persuasion involves creating a sense of urgency by highlighting the limited availability of a product or service?
Scarcity
ExplanationScarcity: Highlighting limited availability induces urgency.
#9
Which principle of persuasion emphasizes the importance of maintaining consistency in one's words and actions?
Consistency
ExplanationConsistency: Emphasizing consistency enhances persuasive impact.
#10
Which of the following is NOT a factor influencing the effectiveness of persuasion?
Time of day
ExplanationNot an Influence: Time of day does not directly affect persuasion effectiveness.
#11
Which of the following is NOT a principle of persuasion according to Robert Cialdini's six principles?
Transparency
ExplanationNot a Principle: Transparency is not among Cialdini's persuasion principles.
#12
What is the 'contrast principle' in persuasion?
Highlighting differences to make something seem more desirable
ExplanationContrast: Making something seem desirable by highlighting differences.
#13
What is the 'anchoring effect' in persuasion?
Using a reference point to influence decision-making
ExplanationAnchoring Effect: Influence decision-making using a reference point.
#14
What is the 'primacy effect' in persuasion?
Giving more weight to information presented first
ExplanationPrimacy Effect: Information presented first holds more influence.