Which principle of persuasion emphasizes the human tendency to follow the actions of others?
Reciprocity
Authority
Social proof
Scarcity
#2
In the context of persuasive communication, what does the 'Pathos' appeal to?
Logic
Emotion
Ethics
Evidence
#3
What is the effect called when a speaker's attractiveness or likability increases their persuasive ability?
Contrast effect
Halo effect
Elaboration likelihood
Source credibility
#4
Which theory suggests that there are two routes to persuasion, central and peripheral?
Balance Theory
Cognitive Dissonance Theory
Elaboration Likelihood Model (ELM)
Social Judgment Theory
#5
According to Cialdini's principles of persuasion, which principle states that people are more likely to comply with requests from those whom they owe a favor?
Commitment and Consistency
Liking
Authority
Reciprocity
#6
Which of the following is NOT a component of the Toulmin Model of argumentation?