#1
Which of the following is a characteristic of persuasive communication?
Emphasis on facts and figures
Utilization of emotional appeals
Avoidance of any form of rhetoric
Focusing solely on logical arguments
#2
Which of the following is an example of social proof in persuasive communication?
Presenting statistical data
Using celebrity endorsements
Appealing to logic and reason
Highlighting the benefits of a product
#3
Which of the following is an example of a cognitive bias that can affect persuasive communication?
Confirmation bias
Utilitarianism
Reciprocity
Operant conditioning
#4
What is the central aim of persuasive communication?
To inform
To entertain
To influence attitudes or behaviors
To educate
#5
What is the role of reciprocity in persuasive communication?
It involves using guilt to persuade others
It relies on the principle of returning favors
It emphasizes creating a sense of urgency
It focuses on appealing to emotions
#6
Which theory of persuasion suggests that people are more likely to be persuaded if they perceive the communicator as trustworthy and credible?
Elaboration Likelihood Model (ELM)
Social Judgment Theory
Source Credibility Theory
Cognitive Dissonance Theory
#7
Which of the following is NOT a component of the rhetorical triangle in persuasive communication?
Audience
Message
Medium
Purpose
#8
What is the central route to persuasion in the Elaboration Likelihood Model (ELM) primarily based on?
Peripheral cues
Emotional appeals
Strong, logical arguments
Social proof
#9
Which type of fallacy involves attacking the person making the argument rather than addressing the argument itself?
Ad hominem
Strawman
False cause
Appeal to authority
#10
What does the term 'anchoring' refer to in persuasive communication?
Presenting a range of options to influence decision-making
Using a memorable slogan to reinforce a message
Emphasizing the most important point in an argument
Introducing a reference point to influence perception or judgment
#11
Which of the following is NOT a factor that affects the credibility of a source in persuasive communication?
Expertise
Attractiveness
Trustworthiness
Likability
#12
In the context of persuasive communication, what is the 'foot-in-the-door' technique?
Presenting a small request first before presenting a larger one
Using strong emotional appeals to persuade
Creating a sense of urgency in the audience
Directly demanding compliance without preamble
#13
According to the peripheral route to persuasion in the Elaboration Likelihood Model (ELM), which of the following cues would most likely lead to persuasion?
Detailed analysis of arguments
Personal relevance of the message
Expertise of the communicator
Strong logical reasoning
#14
What does the 'scarcity principle' suggest in the context of persuasive communication?
Creating a sense of urgency by emphasizing limited availability
Appealing to emotions to persuade
Providing detailed evidence and arguments
Using repetition to reinforce a message
#15
According to the inoculation theory, how can individuals be prepared to resist persuasive attempts?
By exposing them to weak arguments first
By presenting only one side of the argument
By providing a strong defense against potential counterarguments
By appealing to their emotions
#16
What is the 'scrambled sentence' technique often used in persuasion research?
Presenting information in a jumbled order to confuse the audience
Using short, simple sentences to convey a message
Rearranging words to form new sentences that subtly influence attitudes
Adding random words to a sentence to make it more persuasive
#17
Which theory of persuasion emphasizes the importance of consistency and commitment in influencing behavior?
Elaboration Likelihood Model (ELM)
Foot-in-the-door technique
Social Judgment Theory
Cognitive Dissonance Theory