#1
Which of the following is a communication channel commonly used in marketing?
Ethernet cable
Optical fiber
Social media
Bluetooth
#2
Which element of the marketing mix involves the activities required to get the product to the right customer when and where they want it?
Product
Place
Price
Promotion
#3
What does the acronym 'USP' stand for in marketing?
United Sales Promotion
Unique Selling Proposition
Universal Sales Protocol
Underlying Sales Performance
#4
What is the primary goal of a 'call to action' (CTA) in marketing communications?
Creating brand awareness
Encouraging immediate response or action from the audience
Building customer loyalty
Providing detailed product information
#5
In the marketing mix, what does the 'promotion' element involve?
Determining the product's features
Setting the product's price
Communicating with the target audience through advertising and other methods
Deciding on the product's distribution channels
#6
In the selling process, what does the 'prospecting' stage involve?
Negotiating the deal
Identifying potential customers
Delivering the product
Closing the sale
#7
What is the primary goal of integrated marketing communication (IMC)?
To increase production efficiency
To achieve consistency in marketing messages
To reduce marketing costs
To control competitors' strategies
#8
What is the concept of 'positioning' in marketing?
Determining the company's location
Creating a unique image in the minds of consumers
Deciding on product pricing
Setting distribution channels
#9
What is the role of 'feedback' in the communication process?
To initiate communication
To evaluate the effectiveness of communication
To transmit information
To set communication goals
#10
What is the 'Hierarchy of Effects' model used for in advertising?
Organizing marketing campaigns
Understanding the stages a customer goes through in response to advertising
Determining product placement
Assessing competitor activities
#11
What is the AIDA model used for in marketing?
Analyzing market trends
Assessing customer feedback
Understanding consumer behavior
Creating effective advertising messages
#12
In personal selling, what is the purpose of the 'closing' stage?
Building rapport with the customer
Identifying needs and preferences
Finalizing the sale
Delivering the product
#13
In the context of marketing research, what is 'sampling'?
Distributing product samples to customers
Selecting a subset of the population for study
Creating a sample of the product for display
Sampling customer opinions
#14
What is the purpose of a 'SWOT analysis' in marketing?
Assessing consumer demographics
Evaluating internal strengths and weaknesses, as well as external opportunities and threats
Analyzing market share
Setting pricing strategies
#15
In the context of sales presentations, what is the purpose of the 'demonstration' stage?
Highlighting competitor weaknesses
Providing evidence of the product's features and benefits
Negotiating the final price
Closing the sale