#1
Which of the following is a characteristic of impulse buying?
Extensive decision-making process
In-depth product research
Planned purchase
Spontaneous purchase
#2
What does the term 'visual merchandising' refer to in retail marketing?
Promotional activities on social media
Organizing store layout and displays
Analyzing consumer demographics
Managing inventory levels
#3
In retail marketing, what is the purpose of a loyalty program?
To attract new customers
To encourage repeat purchases and customer retention
To analyze market trends
To reduce production costs
#4
What does the term 'category management' refer to in retail?
Managing product categories within a store to maximize profitability
Strategizing marketing campaigns for specific product categories
Organizing inventory by alphabetical order
Analyzing consumer demographics
#5
What does the term 'shelf positioning' refer to in retail marketing?
Positioning advertisements on store shelves
Determining the height of shelves in a store
Deciding which products to place on each shelf and where
Positioning employees near store shelves for assistance
#6
In retail marketing, what does the acronym 'POP' stand for?
Price Optimization Plan
Point of Purchase
Product Offering Promotion
Promotional Order Placement
#7
Which psychological factor influences consumer behavior by making individuals seek acceptance from others?
Perception
Motivation
Social influence
Learning
#8
What is the 'foot-in-the-door' technique commonly used in marketing?
Offering discounts to new customers
Providing free samples
Starting with a small request before making a larger one
Using celebrity endorsements
#9
What does the term 'omnichannel retailing' refer to?
Selling products exclusively through physical stores
Utilizing multiple channels for seamless shopping experience
Focusing on a single marketing channel
Restricting sales to online platforms only
#10
Which of the following is a psychological pricing strategy?
Cost-plus pricing
Everyday low pricing
Odd pricing
Skimming pricing
#11
Which of the following factors influences consumer decision-making based on the perceived benefits versus the perceived sacrifices?
Reference groups
Attitude
Perceived value
Motivation
#12
What is the term used to describe the process of consumers spreading information about a product through various channels, such as social media?
Brand equity
Word-of-mouth marketing
Product differentiation
Market segmentation
#13
Which of the following is a primary factor influencing consumer perception of product quality?
Price
Brand reputation
Advertising
Packaging color
#14
Which of the following is NOT a stage in the consumer decision-making process?
Evaluation of alternatives
Post-purchase behavior
Product abandonment
Problem recognition
#15
What is the 'hedonic treadmill' concept in consumer behavior?
The tendency to seek more pleasure without experiencing lasting satisfaction
A pricing strategy based on consumer emotions
A model for predicting consumer purchasing patterns
A theory of consumer learning
#16
What is the term for the phenomenon where consumers make irrational decisions based on the way choices are presented?
Behavioral economics
Anchoring effect
Choice architecture
Prospect theory