Consumer Behavior and Psychological Influences Quiz

Test your knowledge on consumer behavior theories, psychological principles, and decision-making processes. Dive into consumer psychology with these questions.

#1

Which theory suggests that individuals strive to maintain a consistent self-concept?

Maslow's Hierarchy of Needs
Elaboration Likelihood Model
Self-Perception Theory
Cognitive Dissonance Theory
#2

What is the term for the process by which people select, organize, and interpret information to form a meaningful picture of the world?

Perception
Cognition
Attitude
Motivation
#3

Which theory suggests that individuals have different levels of need, and those needs must be satisfied in a specific sequence?

Halo Effect Theory
Two-Factor Theory
Hierarchy of Needs Theory
Equity Theory
#4

What term describes the process of learning through observing others' behavior and its consequences?

Operant conditioning
Social learning
Classical conditioning
Observational conditioning
#5

According to Maslow's Hierarchy of Needs, which need represents the desire for personal fulfillment, growth, and the realization of one's potential?

Physiological needs
Safety needs
Belongingness and love needs
Self-actualization needs
#6

Which psychological principle suggests that people tend to comply with requests from others if they have first agreed to a smaller request?

Foot-in-the-door technique
Door-in-the-face technique
Lowball technique
Scarcity principle
#7

Which type of reference group influences an individual's behavior and attitudes through aspiration or a desire to emulate the group's members?

Normative reference group
Comparative reference group
Membership reference group
Aspirational reference group
#8

Which concept refers to the discomfort people feel when they hold conflicting beliefs or attitudes?

Cognitive dissonance
Social comparison
Selective exposure
Reciprocity
#9

What term describes the tendency for individuals to avoid information that is inconsistent with their beliefs or attitudes?

Selective exposure
Confirmation bias
Perceptual defense
Cognitive dissonance
#10

Which psychological principle involves making a small initial commitment to increase the likelihood of gaining compliance with a larger request later?

Scarcity principle
Reciprocity principle
Foot-in-the-door technique
Door-in-the-face technique
#11

According to the elaboration likelihood model (ELM), what route to persuasion involves focusing on superficial cues without much thought about the message?

Central route
Peripheral route
Dual-route
Cognitive route

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