Learn Mode

Consumer Behavior and Psychological Influences Quiz

#1

Which theory suggests that individuals strive to maintain a consistent self-concept?

Self-Perception Theory
Explanation

Self-Perception Theory posits that individuals seek to maintain a consistent self-concept by interpreting their own behavior.

#2

What is the term for the process by which people select, organize, and interpret information to form a meaningful picture of the world?

Perception
Explanation

Perception is the process of selecting, organizing, and interpreting information to create a meaningful understanding of the world.

#3

Which theory suggests that individuals have different levels of need, and those needs must be satisfied in a specific sequence?

Hierarchy of Needs Theory
Explanation

The Hierarchy of Needs Theory proposes that individuals have hierarchical needs that must be satisfied in a specific order.

#4

What term describes the process of learning through observing others' behavior and its consequences?

Social learning
Explanation

Social learning is the process of learning by observing others' behaviors and the outcomes of those behaviors.

#5

According to Maslow's Hierarchy of Needs, which need represents the desire for personal fulfillment, growth, and the realization of one's potential?

Self-actualization needs
Explanation

Self-actualization needs in Maslow's Hierarchy involve the pursuit of personal fulfillment, growth, and realizing one's potential.

#6

Which psychological principle suggests that people tend to comply with requests from others if they have first agreed to a smaller request?

Foot-in-the-door technique
Explanation

The Foot-in-the-door technique involves gaining compliance by first securing agreement to a small request before presenting a larger one.

#7

Which type of reference group influences an individual's behavior and attitudes through aspiration or a desire to emulate the group's members?

Aspirational reference group
Explanation

An Aspirational reference group influences individuals by inspiring a desire to emulate the group's members.

#8

Which concept refers to the discomfort people feel when they hold conflicting beliefs or attitudes?

Cognitive dissonance
Explanation

Cognitive dissonance is the discomfort arising from holding conflicting beliefs or attitudes, leading individuals to seek consistency.

#9

What term describes the tendency for individuals to avoid information that is inconsistent with their beliefs or attitudes?

Selective exposure
Explanation

Selective exposure is the tendency to avoid information conflicting with one's beliefs or attitudes.

#10

Which psychological principle involves making a small initial commitment to increase the likelihood of gaining compliance with a larger request later?

Foot-in-the-door technique
Explanation

The Foot-in-the-door technique involves starting with a small commitment to enhance compliance with a larger request later.

#11

According to the elaboration likelihood model (ELM), what route to persuasion involves focusing on superficial cues without much thought about the message?

Peripheral route
Explanation

The Peripheral route in the elaboration likelihood model involves persuasion based on superficial cues rather than deep consideration of the message.

Test Your Knowledge

Craft your ideal quiz experience by specifying the number of questions and the difficulty level you desire. Dive in and test your knowledge - we have the perfect quiz waiting for you!