Online Display Advertising and Campaign Optimization Quiz
Test your knowledge on CTR, CPA, retargeting, A/B testing, and more. Enhance your advertising skills with this quiz!
#1
What is CTR in online display advertising?
Click-Through Rate
Cost per Thousand Impressions
Conversion Rate
Cost per Click
#2
Which metric measures the number of times an ad is displayed?
CTR
Impressions
Conversion Rate
CPM
#3
What does the term 'ROI' stand for in online advertising?
Return on Investment
Rate of Interest
Return of Income
Revenue of Interest
#4
What does 'CPA' stand for in online advertising?
Cost per Acquisition
Click-Through Rate
Cost per Action
Cost per Click
#5
What is 'retargeting' in the context of online advertising?
Displaying ads to a targeted audience based on their previous online actions
Creating new ads for a campaign
Tracking the number of clicks on an ad
Measuring the conversion rate of an ad
#6
What is the primary purpose of frequency capping in online advertising?
To limit the number of times a user sees a particular ad
To increase the frequency of ad displays
To target users based on their browsing history
To track the number of clicks on an ad
#7
What does the term 'viewability' refer to in online advertising?
The likelihood of an ad being clicked
The percentage of an ad that is visible on the screen
The number of impressions an ad receives
The conversion rate of an ad campaign
#8
What is the purpose of A/B testing in online advertising?
To compare the effectiveness of different ad creatives or strategies
To measure the number of impressions on an ad
To determine the cost per click of an ad
To track the conversion rate of an ad campaign
#9
What is the 'quality score' in the context of online advertising?
A metric used by search engines to rank ads
The resolution of an ad's image
The number of clicks an ad receives
The relevance and performance of an ad compared to others
#10
What is the significance of the 'fold' in online advertising?
It refers to the payment method for ads
It indicates the part of a webpage that is initially visible without scrolling
It measures the conversion rate of an ad
It tracks user interactions with ads
#11
What is the role of ad exchanges in online advertising?
To create ad graphics
To optimize ad campaigns
To facilitate the buying and selling of ad inventory in real-time
To track user interactions with ads
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