Display Advertising Strategies and Optimization Quiz

Explore display advertising: metrics, A/B testing, remarketing, geo-targeting, DSP, ROAS, contextual targeting, ad exchange & more.

Practice Learn Test

Which metric is commonly used to measure the effectiveness of display advertising?

Click-through rate (CTR)

Cost per click (CPC)

Cost per thousand impressions (CPM)

Conversion rate

What is viewability in the context of display advertising?

The number of times an ad is displayed

The likelihood of an ad being seen by a user

The average time a user spends viewing an ad

The click-through rate of an ad

What is the purpose of geo-targeting in display advertising?

To target users based on their age

To target users based on their gender

To target users based on their geographic location

To target users based on their interests

What is the purpose of contextual targeting in display advertising?

To target users based on their search history

To target users based on the content of the webpage they are viewing

To target users based on their geographic location

To target users based on their demographic information

What does A/B testing involve in display advertising?

Testing two different ad creatives to see which performs better

Testing two different ad placements on a webpage

Testing two different landing pages

Testing two different targeting options

What is remarketing in display advertising?

Displaying ads to users who have previously visited a website

Displaying ads only during certain times of the day

Displaying ads based on the user's geographic location

Displaying ads using only text

What is the main purpose of frequency capping in display advertising?

To limit the number of times an ad is shown to the same user within a specified time period

To increase the number of impressions an ad receives

To target a specific audience segment more frequently

To optimize ad delivery based on the user's behavior

What is the role of a creative optimization platform in display advertising?

To track user behavior on a website

To optimize ad creatives based on performance data

To analyze competitor ad campaigns

To manage ad placements on different websites

What is dynamic remarketing in display advertising?

Displaying personalized ads to users based on their past interactions with a website

Displaying ads dynamically at random intervals

Displaying ads with dynamic colors and fonts

Displaying ads only on dynamic webpages

#10

What is the purpose of sequential messaging in display advertising?

To deliver ads in a sequence to tell a story or guide users through a sales funnel

To deliver ads simultaneously across multiple platforms

To display ads with sequential numbering

To optimize ad placements based on user sequences

#11

What is the primary objective of display advertising retargeting?

To attract new customers to a website

To increase brand awareness

To re-engage users who have previously visited a website

To promote a specific product or service

#12

What is the purpose of ad verification tools in display advertising?

To track ad impressions

To ensure ad compliance with industry standards and prevent ad fraud