Display Advertising Strategies and Optimization Quiz

CPM measures the cost of a thousand ad impressions, indicating the cost advertisers pay to reach a thousand viewers.

Viewability gauges the probability that an ad is viewed by a user, a crucial metric for assessing ad effectiveness.

Geo-targeting allows advertisers to customize ad delivery based on users' geographic location, improving relevance and targeting.

Contextual targeting focuses on delivering ads based on the content of the webpage, ensuring relevance to users' interests and increasing engagement.

A/B testing involves comparing two ad variations to determine which one delivers better results in terms of engagement or conversion.

Remarketing involves showing ads to users who have interacted with a website before, aiming to re-engage them and encourage return visits.

Frequency capping prevents ad fatigue by restricting the number of times a user sees the same ad, enhancing user experience.

Creative optimization platforms use performance data to enhance ad creatives, improving overall campaign effectiveness.

Dynamic remarketing tailors ads based on users' previous interactions with a website, offering personalized content to enhance relevance.

Sequential messaging involves presenting ads in a specific order to guide users through a narrative or sales funnel, improving engagement and conversions.

Retargeting aims to re-engage users who have visited a website, reminding them of products or services to encourage conversion.

Ad verification tools ensure that ads adhere to industry standards and help prevent ad fraud, ensuring a brand-safe and reliable advertising environment.