#1
What is CTR in online display advertising?
Click-Through Rate
ExplanationMeasures the percentage of clicks an ad receives relative to its impressions.
#2
Which metric measures the number of times an ad is displayed?
Impressions
ExplanationQuantifies how often an ad is viewed or displayed to users.
#3
What does the term 'ROI' stand for in online advertising?
Return on Investment
ExplanationMeasures the profitability and effectiveness of an advertising campaign.
#4
What does 'CPA' stand for in online advertising?
Cost per Acquisition
ExplanationThe cost incurred for a specific action, such as a click, acquisition, or conversion.
#5
What is 'retargeting' in the context of online advertising?
Displaying ads to a targeted audience based on their previous online actions
ExplanationTargets users who have interacted with the advertiser's content before.
#6
What is the primary purpose of frequency capping in online advertising?
To limit the number of times a user sees a particular ad
ExplanationPrevents excessive ad exposure to the same user, avoiding annoyance.
#7
What does the term 'viewability' refer to in online advertising?
The percentage of an ad that is visible on the screen
ExplanationMeasures the visibility of an ad on a user's screen.
#8
What is the purpose of A/B testing in online advertising?
To compare the effectiveness of different ad creatives or strategies
ExplanationTests variations to identify the most effective elements for better performance.
#9
What is the 'quality score' in the context of online advertising?
The relevance and performance of an ad compared to others
ExplanationEvaluates the effectiveness and relevance of an ad in the auction process.
#10
What is the significance of the 'fold' in online advertising?
It indicates the part of a webpage that is initially visible without scrolling
ExplanationRefers to the visible portion of a webpage without scrolling, influencing ad placement.
#11
What is the role of ad exchanges in online advertising?
To facilitate the buying and selling of ad inventory in real-time
ExplanationPlatforms connecting advertisers and publishers for real-time ad buying and selling.