Principles and Pitfalls in Survey Questionnaire Design Quiz

Explore principles, pitfalls, and best practices in survey questionnaire design. Learn about leading questions, Likert scales, bias, and more.

Practice Learn Test

Which of the following is a principle of survey questionnaire design?

Include as many questions as possible to gather comprehensive data.

Use clear and concise language to ensure respondents understand the questions.

Use complex language to sound more professional.

Include leading questions to guide respondents to the desired answer.

What is a common pitfall in survey questionnaire design?

Including too many open-ended questions.

Using biased language in questions.

Avoiding skip logic to keep the survey short.

Including irrelevant questions for context.

Which of the following is an example of a leading question?

How satisfied are you with the product?

Why do you like the product?

What improvements would you suggest for the product?

Do you find the product useful?

What is the purpose of pretesting a survey questionnaire?

To ensure all questions are included.

To identify and correct potential issues with the questionnaire.

To gather initial data before the full survey.

To analyze the data collected from the survey.

Which of the following is a benefit of using a Likert scale in a survey questionnaire?

It provides binary (yes/no) responses.

It allows for more nuanced responses.

It is easier for respondents to understand.

It limits the range of responses.

What is the purpose of including demographic questions in a survey questionnaire?

To gather information about respondents' preferences.

To identify trends or patterns in the data based on demographics.

To limit the survey to a specific audience.

To increase the length of the survey.

Which of the following is a potential bias in survey questionnaire design?

Including a mix of open-ended and closed-ended questions.

Using a random sampling technique.

Including only positive statements about a product or service.

Avoiding leading questions.

What is the purpose of a pilot study in survey questionnaire design?

To conduct the survey on a small scale before full implementation.

To test the questionnaire for clarity and effectiveness.

To analyze the data collected from the survey.

To select the target population for the survey.

Which of the following is a guideline for designing response options in a survey questionnaire?

Include a 'neutral' option in all questions.

Use consistent formatting for all response options.

Provide as few response options as possible to simplify the survey.

Avoid using 'other' as an option.

#10

Which of the following is a best practice for distributing a survey questionnaire?

Distribute the survey only to friends and family.

Use multiple distribution channels to reach a diverse audience.

Distribute the survey only to individuals who are likely to agree with the survey's purpose.

Limit the distribution to a single channel to simplify data collection.

#11

What is the main disadvantage of using an online survey questionnaire?

Limited reach to a global audience.

Higher cost compared to other survey methods.

Difficulty in ensuring data security and respondent anonymity.

Lower response rates compared to other survey methods.

#12

Which of the following is a consideration when designing a survey questionnaire for cross-cultural research?

Using language that is specific to one culture.

Avoiding the use of symbols or images that may have different meanings in different cultures.

Assuming that cultural differences do not impact survey responses.

Including questions that are specific to one culture.

#13

Which of the following is a guideline for writing effective survey questions?

Use jargon and technical terms to sound more professional.

Ask only one question at a time.

Avoid using skip logic to keep the survey short.

Use vague language to allow for multiple interpretations.

#14

What is the main advantage of using an online survey questionnaire?