#1
Which of the following is a principle of survey questionnaire design?
Use clear and concise language to ensure respondents understand the questions.
ExplanationClarity enhances respondent comprehension.
#2
What is a common pitfall in survey questionnaire design?
Using biased language in questions.
ExplanationBiased language skews respondent responses.
#3
Which of the following is an example of a leading question?
Why do you like the product?
ExplanationLeading questions can manipulate responses.
#4
What is the purpose of pretesting a survey questionnaire?
To identify and correct potential issues with the questionnaire.
ExplanationPretesting ensures questionnaire effectiveness.
#5
Which of the following is a benefit of using a Likert scale in a survey questionnaire?
It allows for more nuanced responses.
ExplanationLikert scales capture nuanced opinions.
#6
What is the purpose of including demographic questions in a survey questionnaire?
To identify trends or patterns in the data based on demographics.
ExplanationDemographics aid data segmentation.
#7
Which of the following is a potential bias in survey questionnaire design?
Including only positive statements about a product or service.
ExplanationPositive statement bias skews responses.
#8
What is the purpose of a pilot study in survey questionnaire design?
To test the questionnaire for clarity and effectiveness.
ExplanationPilot studies refine questionnaire clarity.
#9
Which of the following is a guideline for designing response options in a survey questionnaire?
Use consistent formatting for all response options.
ExplanationConsistent formatting aids respondent understanding.
#10
Which of the following is a best practice for distributing a survey questionnaire?
Use multiple distribution channels to reach a diverse audience.
ExplanationMultiple channels increase respondent diversity.
#11
What is the main disadvantage of using an online survey questionnaire?
Lower response rates compared to other survey methods.
ExplanationOnline surveys may suffer from low response rates.
#12
Which of the following is a consideration when designing a survey questionnaire for cross-cultural research?
Avoiding the use of symbols or images that may have different meanings in different cultures.
ExplanationCultural sensitivity prevents misinterpretation.
#13
Which of the following is a guideline for writing effective survey questions?
Ask only one question at a time.
ExplanationSingle questions prevent confusion.
#14
What is the main advantage of using an online survey questionnaire?
Ease of data collection and analysis.
ExplanationOnline surveys facilitate data handling.