Online Consumer Behavior and E-commerce Trends Quiz Test your knowledge on e-commerce trends, consumer behavior, and key terms with this comprehensive quiz. Learn about B2C, shopping cart abandonment, omnichannel approach, and more!
#1
Which of the following factors influences online consumer behavior the most?Price
Brand reputation
User reviews
Convenience
#2
What does 'B2C' stand for in the context of e-commerce?Business to Customer
Business to Commerce
Buy to Customer
Business to Client
#3
Which stage of the consumer decision-making process involves the actual purchase of a product or service?Awareness
Interest
Evaluation
Purchase
#4
What is a 'shopping cart abandonment' in the context of e-commerce?A customer adds items to their cart but leaves without completing the purchase
A customer cancels their order after it has been processed
A customer returns a purchased item for a refund
A customer complains about the quality of the product
#5
What is the term used to describe the practice of showing personalized recommendations to users based on their previous interactions?Personalized marketing
Behavioral targeting
Customized advertising
Dynamic content delivery
#6
Which of the following is NOT a common payment method in e-commerce?PayPal
Bitcoin
Cash on delivery
Bartering
#7
What is the term for the practice of offering free content, products, or services to attract and retain customers?Freemium
Premium
Incentivization
Subsidization
#8
What is the 'omnichannel' approach in e-commerce?Using multiple social media channels for marketing
Providing a seamless shopping experience across various channels (online and offline)
Focusing solely on one sales channel for all transactions
Targeting a specific demographic through email marketing
#9
What is 'retargeting' in the context of online advertising?Targeting new customers with ads
Repeating the same ad multiple times to the same audience
Tracking users who have visited a website and showing them ads across the web
Targeting users based on their demographics
#10
What is the term used for the process of analyzing large datasets to uncover hidden patterns, correlations, and insights?Data mining
Data modeling
Data analytics
Data visualization
#11
What is the term used to describe the process of adjusting website content based on a user's geographic location?Geographic segmentation
Geo-targeting
Geo-optimization
Location-based customization
#12
What is the term for the strategy of selling complementary products or services to existing customers?Cross-selling
Up-selling
Bundling
Affiliate marketing
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