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Online Consumer Behavior and E-commerce Trends Quiz

#1

Which of the following factors influences online consumer behavior the most?

Convenience
Explanation

Convenience is a key factor in influencing online consumer behavior due to its ease and accessibility.

#2

What does 'B2C' stand for in the context of e-commerce?

Business to Customer
Explanation

B2C stands for Business to Customer, representing transactions between a business and individual consumers.

#3

Which stage of the consumer decision-making process involves the actual purchase of a product or service?

Purchase
Explanation

The purchase stage involves the actual buying decision in the consumer decision-making process.

#4

What is a 'shopping cart abandonment' in the context of e-commerce?

A customer adds items to their cart but leaves without completing the purchase
Explanation

Shopping cart abandonment occurs when a customer adds items to their cart but does not complete the purchase process.

#5

What is the term used to describe the practice of showing personalized recommendations to users based on their previous interactions?

Behavioral targeting
Explanation

Behavioral targeting involves showing personalized recommendations to users based on their previous interactions and behavior.

#6

Which of the following is NOT a common payment method in e-commerce?

Bartering
Explanation

Bartering is not a common payment method in e-commerce; it involves exchanging goods or services directly without using money.

#7

What is the term for the practice of offering free content, products, or services to attract and retain customers?

Freemium
Explanation

Freemium is the practice of offering basic services for free while charging for premium features, aiming to attract and retain customers.

#8

What is the 'omnichannel' approach in e-commerce?

Providing a seamless shopping experience across various channels (online and offline)
Explanation

The omnichannel approach aims to provide a seamless shopping experience across various channels, including online and offline.

#9

What is 'retargeting' in the context of online advertising?

Tracking users who have visited a website and showing them ads across the web
Explanation

Retargeting involves tracking users who have visited a website and showing them ads across the web to encourage them to return.

#10

What is the term used for the process of analyzing large datasets to uncover hidden patterns, correlations, and insights?

Data mining
Explanation

Data mining is the process of analyzing large datasets to uncover hidden patterns, correlations, and insights.

#11

What is the term used to describe the process of adjusting website content based on a user's geographic location?

Geo-targeting
Explanation

Geo-targeting involves adjusting website content based on a user's geographic location to provide relevant and localized information.

#12

What is the term for the strategy of selling complementary products or services to existing customers?

Cross-selling
Explanation

Cross-selling is the strategy of selling complementary products or services to existing customers, increasing revenue and customer satisfaction.

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