#1
Which of the following factors influences online consumer behavior the most?
Convenience
ExplanationConvenience is a key factor in influencing online consumer behavior due to its ease and accessibility.
#2
What does 'B2C' stand for in the context of e-commerce?
Business to Customer
ExplanationB2C stands for Business to Customer, representing transactions between a business and individual consumers.
#3
Which stage of the consumer decision-making process involves the actual purchase of a product or service?
Purchase
ExplanationThe purchase stage involves the actual buying decision in the consumer decision-making process.
#4
What is a 'shopping cart abandonment' in the context of e-commerce?
A customer adds items to their cart but leaves without completing the purchase
ExplanationShopping cart abandonment occurs when a customer adds items to their cart but does not complete the purchase process.
#5
What is the term used to describe the practice of showing personalized recommendations to users based on their previous interactions?
Behavioral targeting
ExplanationBehavioral targeting involves showing personalized recommendations to users based on their previous interactions and behavior.
#6
Which of the following is NOT a common payment method in e-commerce?
Bartering
ExplanationBartering is not a common payment method in e-commerce; it involves exchanging goods or services directly without using money.
#7
What is the term for the practice of offering free content, products, or services to attract and retain customers?
Freemium
ExplanationFreemium is the practice of offering basic services for free while charging for premium features, aiming to attract and retain customers.
#8
What is the 'omnichannel' approach in e-commerce?
Providing a seamless shopping experience across various channels (online and offline)
ExplanationThe omnichannel approach aims to provide a seamless shopping experience across various channels, including online and offline.
#9
What is 'retargeting' in the context of online advertising?
Tracking users who have visited a website and showing them ads across the web
ExplanationRetargeting involves tracking users who have visited a website and showing them ads across the web to encourage them to return.
#10
What is the term used for the process of analyzing large datasets to uncover hidden patterns, correlations, and insights?
Data mining
ExplanationData mining is the process of analyzing large datasets to uncover hidden patterns, correlations, and insights.
#11
What is the term used to describe the process of adjusting website content based on a user's geographic location?
Geo-targeting
ExplanationGeo-targeting involves adjusting website content based on a user's geographic location to provide relevant and localized information.
#12
What is the term for the strategy of selling complementary products or services to existing customers?
Cross-selling
ExplanationCross-selling is the strategy of selling complementary products or services to existing customers, increasing revenue and customer satisfaction.