#1
Which of the following is NOT a common marketing communication evaluation method?
Surveys
Focus groups
Telepathy
Social media analytics
#2
Which of the following is a qualitative method used in marketing communication evaluation?
Sales data analysis
Content analysis
Return on investment (ROI)
Click-through rate (CTR)
#3
In marketing communication, what does the acronym CTA stand for?
Customer Target Analysis
Call to Action
Cost and Time Assessment
Creative Target Audience
#4
Which marketing communication channel is primarily focused on short, concise messages and visuals?
Television advertising
Radio advertising
Social media marketing
Print advertising
#5
In marketing communication, what does the term 'above the fold' refer to?
The top section of a web page visible without scrolling
A popular newspaper headline
The final part of an email message
The primary image in a print advertisement
#6
What is A/B testing commonly used for in marketing communications?
Measuring brand awareness
Comparing two versions to see which performs better
Conducting customer interviews
Creating viral content
#7
Which metric is used to evaluate the effectiveness of an email marketing campaign?
Click-through rate (CTR)
Cost per click (CPC)
Impressions
Bounce rate
#8
What does the acronym ROI stand for in the context of marketing?
Return on Investment
Rate of Interest
Recurring Operational Income
Revenue Optimization Index
#9
Which stage of the AIDA model is associated with creating a desire for the product or service?
Attention
Interest
Desire
Action
#10
Which of the following is a form of direct marketing?
Public relations
Television advertising
Email marketing
Billboard advertising
#11
What is the main objective of a SWOT analysis in marketing communications?
To analyze consumer behavior
To assess internal strengths and weaknesses, as well as external opportunities and threats
To measure brand awareness
To evaluate advertising reach
#12
What is the purpose of the Net Promoter Score (NPS) in marketing?
To measure customer satisfaction and loyalty
To calculate advertising costs
To determine market share
To analyze competitor strategies
#13
In social media analytics, what does 'engagement rate' measure?
The number of followers
The percentage of people who saw a post and interacted with it
The frequency of posting
The reach of a social media account
#14
What is the primary purpose of a brand audit in marketing communications?
To measure social media engagement
To evaluate the consistency and effectiveness of a brand's messaging
To assess competitors' advertising strategies
To analyze website traffic
#15
Which of the following is a common metric for evaluating the effectiveness of influencer marketing?
Click-through rate (CTR)
Conversion rate
Impressions
Engagement rate
#16
Which metric is used to measure the effectiveness of content marketing?
Cost per click (CPC)
Bounce rate
Conversion rate
Time on page
#17
What is the concept of 'share of voice' in marketing communication?
The percentage of the target audience reached by an advertisement
The ratio of advertising expenses to overall marketing budget
The prominence and visibility of a brand in the market compared to competitors
The number of social media shares a post receives