#1
Which of the following is not a social media platform?
Facebook
YouTube
Microsoft Excel
Instagram
#2
What is the term for using social media to promote content and engage with audiences?
Search Engine Optimization (SEO)
Email Marketing
Social Media Marketing
Content Management
#3
Which social media platform is known for its character limit in posts?
Instagram
LinkedIn
Twitter
Snapchat
#4
Which of the following is NOT a social media advertising format?
Banner ads
Native ads
Email ads
Video ads
#5
What is the term for the process of gaining website traffic or attention through social media sites?
Social Selling
Content Marketing
Social Media Optimization (SMO)
Social Listening
#6
Which of the following metrics is commonly used to measure engagement on social media?
Click-Through Rate (CTR)
Cost Per Click (CPC)
Conversion Rate
Likes, comments, and shares
#7
What is the 'call-to-action' (CTA) in social media marketing?
A button that redirects users to another website
A message encouraging users to take a specific action
A feature that analyzes audience demographics
A metric for measuring engagement
#8
What is the primary goal of social media listening?
To increase ad revenue
To monitor competitors
To track and analyze online conversations
To automate content creation
#9
What does ROI stand for in the context of social media marketing?
Return on Investment
Rate of Interaction
Revenue of Impressions
Relevant Online Interactions
#10
Which of the following is a key factor in creating an effective social media strategy?
Posting content irregularly
Ignoring audience feedback
Consistency and authenticity
Using automated bots for engagement
#11
Which of the following tools is commonly used for scheduling social media posts?
Google Analytics
Buffer
Adobe Photoshop
Microsoft Word
#12
What is the purpose of A/B testing in social media marketing?
To analyze audience demographics
To determine the most effective marketing approach
To calculate the cost per click
To track website traffic
#13
Which of the following is NOT a social media analytics tool?
Hootsuite
Google Analytics
Buffer
Mailchimp
#14
What is the primary objective of a social media audit?
To increase follower count
To analyze competitors
To assess current social media presence and performance
To automate social media posting
#15
What is the purpose of sentiment analysis in social media monitoring?
To identify competitor strategies
To measure audience engagement
To analyze audience emotions and opinions
To track website traffic