Psychological Processes in Persuasion and Attitude Formation Quiz

Affective conditioning involves forming attitudes by linking emotions, whether positive or negative, to specific objects or concepts.

Self-serving bias is the inclination to attribute positive actions to one's character and negative actions to external factors, enhancing self-esteem.

In-group bias is the inclination to favor one's own social group over other groups, as proposed by social identity theory.

ELM focuses on how individuals process information, either deeply (central route) or superficially (peripheral route), based on motivation and ability.

Confirmation bias is the inclination to prefer and seek information that aligns with existing beliefs, ignoring contradictory evidence.

Conformity is the act of aligning one's behavior or opinions with those of a group, influenced by real or perceived social pressure.

The foot-in-the-door technique involves making a small initial request to increase the likelihood of compliance with a larger subsequent request.

Normative social influence involves adjusting attitudes or beliefs to conform with a group's social norms or expectations.

The Yale Model identifies the importance of the source (who delivers the message), the message itself, and the communication channel in the persuasion process.

The door-in-the-face technique entails making an initially large request that is likely to be refused, followed by a smaller, more reasonable request.

In ELM, the individual's motivation and ability dictate whether they process information deeply (central route) or superficially (peripheral route).

The theory of reasoned action posits that behavioral intentions are influenced by attitudes toward the behavior and subjective norms.

Cognitive Dissonance Theory proposes that individuals are motivated to alleviate discomfort arising from inconsistencies in their beliefs or attitudes.