#1
Which of the following is NOT one of the 4Ps of marketing?
#2
What is the term used for the group of customers a business seeks to serve?
#3
Which of the following is NOT a component of the marketing mix?
#4
What is the term used to describe the process of collecting and analyzing data about consumer preferences and purchasing behavior?
#5
Which of the following is NOT a type of market segmentation?
#6
What is the process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors?
#7
Which marketing concept focuses on creating and maintaining customer relationships by delivering value and satisfaction?
#8
In the AIDA model, what does 'AIDA' stand for?
#9
What is the term for a product that has high growth prospects but low market share?
#10
Which stage of the product life cycle is characterized by a rapid increase in sales and profits?
#11