#1
Who is credited with creating the first social networking site?
Mark Zuckerberg
Tom Anderson
Andrew Weinreich
Jonathan Abrams
#2
Which of the following is not a popular social media platform?
Facebook
Twitter
LinkedIn
Snapchat
#3
Which social network was the first to introduce the concept of 'hashtags'?
Facebook
Twitter
Instagram
LinkedIn
#4
Which term describes the phenomenon where individuals tend to associate with others who are similar to them?
Homophily
Heterogeneity
Diversity
Conformity
#5
Which social media platform was initially founded as a platform for professional networking?
Facebook
Twitter
LinkedIn
Instagram
#6
Which term describes the phenomenon where individuals with similar interests and preferences connect and form communities online?
Digital convergence
Homophily
Cybernetics
Transhumanism
#7
What is the 'strength of weak ties' concept in social network theory?
Strong relationships between individuals in a network
Weak connections between people provide access to new information and opportunities
The degree of centrality of a node in a network
The tendency for network connections to weaken over time
#8
What does the term 'viral marketing' refer to in the context of social networks?
Marketing strategy targeting only viral content
The rapid spread of marketing messages through social networks
Marketing campaigns focused on anti-viral products
Marketing strategies that involve spreading computer viruses
#9
In social network analysis, what does 'centrality' refer to?
The degree to which a node connects different clusters in a network
The degree of influence or importance of a node within a network
The number of connections a node has in a network
The tendency of nodes to cluster together based on shared attributes
#10
What is the concept of 'echo chambers' in social network analysis?
Groups within a network that have no interaction with others
Groups where ideas and beliefs are reinforced and amplified by repetition
An algorithm used to measure the echo of a message in a network
Groups within a network that rapidly spread misinformation
#11
Which of the following is not a characteristic of small-world networks?
High clustering coefficient
Short average path length
Scale-free network structure
Limited reachability
#12
What is the term for the phenomenon where individuals in a network tend to form connections with others who are similar to them in some way?
Homophily
Heterophily
Centrality
Ego network
#13
What concept refers to the process by which individuals adopt the behaviors, beliefs, and attitudes of the group they belong to?
Social facilitation
Social influence
Social capital
Socialization