#1
Which of the following is a persuasion technique that appeals to emotions?
Pathos
ExplanationAppeals to emotions
#2
Which of the following is a characteristic of the 'bandwagon' persuasion technique?
Using endorsements from celebrities or experts
ExplanationUses endorsements to persuade
#3
Which persuasion technique involves using language that evokes strong emotions?
Pathos
ExplanationLanguage evokes strong emotions
#4
Which persuasion technique involves using language that appeals to logic and reason?
Logos
ExplanationAppeals to logic and reason
#5
What does the 'foot-in-the-door' technique involve?
Starting with a small request, then gradually increasing to larger ones
ExplanationStarting small, then escalating requests
#6
Which of the following is a characteristic of the 'scarcity' persuasion technique?
Creating a sense of urgency by emphasizing limited availability
ExplanationEmphasizes limited availability to create urgency
#7
Which of the following is an example of the 'consistency' persuasion technique?
Asking for a small commitment before making a larger request
ExplanationStarts with small commitments to increase likelihood of larger ones
#8
What is the 'contrast principle' in persuasion?
Emphasizing the differences between two items to make one seem more desirable
ExplanationHighlights differences to make one option more desirable
#9
What does the 'scarcity' persuasion technique rely on?
Creating a sense of urgency by emphasizing limited availability
ExplanationRelies on limited availability to create urgency
#10
What is the 'anchoring' technique in persuasion?
Providing a reference point to influence judgments or decisions
ExplanationInfluences decisions by providing a reference point
#11
In persuasion, what does 'source attractiveness' refer to?
The physical appearance or likability of the persuader
ExplanationRefers to persuader's physical appearance or likability
#12
Which persuasion technique involves creating a sense of obligation or indebtedness?
Reciprocity
ExplanationCreates obligation or indebtedness
#13
What is the 'primacy effect' in persuasion?
The tendency for information presented first to have the most impact
ExplanationFirst information has the most impact
#14
What is the 'consensus' persuasion technique based on?
Emphasizing the popularity or widespread acceptance of a product
ExplanationEmphasizes popularity or widespread acceptance