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Techniques of Persuasion Quiz

#1

Which of the following is a persuasion technique that appeals to emotions?

Pathos
Explanation

Appeals to emotions

#2

Which of the following is a characteristic of the 'bandwagon' persuasion technique?

Using endorsements from celebrities or experts
Explanation

Uses endorsements to persuade

#3

Which persuasion technique involves using language that evokes strong emotions?

Pathos
Explanation

Language evokes strong emotions

#4

Which persuasion technique involves using language that appeals to logic and reason?

Logos
Explanation

Appeals to logic and reason

#5

What does the 'foot-in-the-door' technique involve?

Starting with a small request, then gradually increasing to larger ones
Explanation

Starting small, then escalating requests

#6

Which of the following is a characteristic of the 'scarcity' persuasion technique?

Creating a sense of urgency by emphasizing limited availability
Explanation

Emphasizes limited availability to create urgency

#7

Which of the following is an example of the 'consistency' persuasion technique?

Asking for a small commitment before making a larger request
Explanation

Starts with small commitments to increase likelihood of larger ones

#8

What is the 'contrast principle' in persuasion?

Emphasizing the differences between two items to make one seem more desirable
Explanation

Highlights differences to make one option more desirable

#9

What does the 'scarcity' persuasion technique rely on?

Creating a sense of urgency by emphasizing limited availability
Explanation

Relies on limited availability to create urgency

#10

What is the 'anchoring' technique in persuasion?

Providing a reference point to influence judgments or decisions
Explanation

Influences decisions by providing a reference point

#11

In persuasion, what does 'source attractiveness' refer to?

The physical appearance or likability of the persuader
Explanation

Refers to persuader's physical appearance or likability

#12

Which persuasion technique involves creating a sense of obligation or indebtedness?

Reciprocity
Explanation

Creates obligation or indebtedness

#13

What is the 'primacy effect' in persuasion?

The tendency for information presented first to have the most impact
Explanation

First information has the most impact

#14

What is the 'consensus' persuasion technique based on?

Emphasizing the popularity or widespread acceptance of a product
Explanation

Emphasizes popularity or widespread acceptance

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