#1
Which of the following is a primary function of distribution channels?
Decreasing product availability
Increasing transportation costs
Facilitating the flow of goods from producers to consumers
Creating barriers to entry for competitors
#2
What is the term used to describe intermediaries who sell products directly to consumers?
Wholesalers
Retailers
Distributors
Brokers
#3
Which of the following is NOT a common channel member in a distribution network?
Manufacturer
Wholesaler
Retailer
Consumer
#4
Which of the following is NOT a function of distribution channels?
Transportation
Promotion
Negotiation
Manufacturing
#5
What is the primary goal of a distribution channel?
To increase production costs
To decrease customer satisfaction
To deliver products to the right place, at the right time, and in the right condition
To reduce product variety
#6
Which of the following is NOT a common channel arrangement?
Direct channel
Indirect channel
Reverse channel
Parallel channel
#7
What is value addition in the context of distribution channels?
Decreasing the overall price of the product
Enhancing the product or service to make it more valuable to customers
Simplifying the distribution process
Minimizing the number of intermediaries involved
#8
What is the term for a distribution channel that involves multiple intermediaries, each passing the product along the chain until it reaches the consumer?
Direct channel
Indirect channel
Disintermediation
Multi-level marketing
#9
In distribution channel management, what does 'channel conflict' refer to?
A disagreement between manufacturers and retailers
Competition between different distribution channels
A disruption in the supply chain
A miscommunication between marketing teams
#10
What is the primary goal of supply chain management?
To maximize product returns
To minimize distribution costs
To enhance overall customer satisfaction
To eliminate intermediaries
#11
Which of the following is a strategy for improving value addition in distribution channels?
Increasing the number of intermediaries
Decreasing the level of customer service
Implementing efficient logistics and inventory management systems
Ignoring customer feedback
#12
Which of the following is NOT a characteristic of an effective distribution channel?
Efficient transportation and logistics
High level of intermediation
Timely delivery of products
Effective communication and coordination
#13
What is meant by the term 'gray marketing' in distribution channels?
The sale of counterfeit goods
The unauthorized distribution of products outside official channels
The use of unethical marketing tactics
The distribution of products with a gray color scheme
#14
Which of the following is NOT a benefit of using intermediaries in distribution channels?
Increased market coverage
Reduced transaction costs
Enhanced control over the distribution process
Access to expertise and resources
#15
What is the primary purpose of 'channel differentiation'?
To make all distribution channels identical
To create distinctions between different distribution channels based on factors such as pricing, services, and product assortment
To eliminate competition between different distribution channels
To standardize the distribution process