#1
What is SWOT analysis used for in competitive strategy?
To evaluate internal strengths and weaknesses
To analyze market trends
To measure financial performance
To calculate return on investment
#2
What does the term 'Blue Ocean Strategy' refer to in competitive strategy?
Entering new markets with high competition
Creating uncontested market space
Focusing on cost leadership
Aggressive marketing tactics
#3
In competitive strategy, what is the purpose of a value chain analysis?
To assess market demand
To identify sources of competitive advantage
To analyze financial performance
To evaluate internal strengths and weaknesses
#4
Which of the following is a characteristic of a niche market strategy in competitive analysis?
Targeting a broad customer base
Pursuing cost leadership
Focusing on a specific market segment
Emphasizing product innovation
#5
What is the role of competitive intelligence in competitive strategy?
To assess market demand
To analyze financial performance
To monitor and gather information about competitors
To calculate return on investment
#6
Which of the following is a cost leadership strategy in competitive analysis?
Product differentiation
Focus strategy
Low-cost provider
Market segmentation
#7
What is Porter's Five Forces framework used to analyze in competitive strategy?
Competitive rivalry
Market demand
Customer satisfaction
Supply chain management
#8
Which factor is NOT considered as part of PESTEL analysis in the context of competitive strategy?
Political
Economic
Social
Technological
#9
What is the primary goal of a differentiation strategy in competitive analysis?
Achieve the lowest cost in the industry
Focus on a narrow market segment
Offer unique and high-quality products/services
Maintain a broad product line
#10
Which of the following is a limitation of the SWOT analysis in competitive strategy?
It focuses too much on external factors
It doesn't consider internal strengths and weaknesses
It may oversimplify complex situations
It is time-consuming
#11
What is the primary focus of the differentiation strategy in competitive analysis?
Achieve the lowest cost in the industry
Focus on a narrow market segment
Offer unique and high-quality products/services
Maintain a broad product line
#12
Which of the following is a differentiation strategy in competitive analysis?
Cost leadership
Focus strategy
Product innovation
Low-cost provider
#13
In the BCG Matrix, what does the 'Star' category represent for a business unit?
Low market share, high growth
High market share, low growth
Low market share, low growth
High market share, high growth
#14
Which competitive strategy involves targeting a specific market segment and tailoring products or services to that segment's needs?
Cost leadership
Focus strategy
Product differentiation
Blue Ocean Strategy
#15
What is the main focus of a cost leadership strategy in competitive analysis?
Offering unique and high-quality products
Targeting a specific market segment
Achieving the lowest cost in the industry
Expanding the product line
#16
Which of the following is a characteristic of a hyper-competitive industry?
Low intensity of rivalry
High barriers to entry
Rapid technological change
Limited buyer power
#17
What does the term 'strategic fit' mean in the context of competitive strategy?
Aligning organizational resources and capabilities with strategy
Pursuing a low-cost provider strategy
Emphasizing market segmentation
Entering new markets with high competition