#1
What does the term 'bounce rate' refer to in web analytics?
The rate at which users exit a website after visiting only one page
ExplanationMeasure of single-page session percentage
#2
Which of the following is NOT a commonly used web analytics tool?
Microsoft Word
ExplanationWord processing software, not for analytics
#3
Which metric indicates the average time spent by a user on a website?
Average Session Duration
ExplanationMean time users spend on site
#4
What does the term 'ROI' stand for in web analytics?
Return on Investment
ExplanationMeasure of profitability
#5
Which of the following is NOT a common type of web analytics data?
Demographic data
ExplanationPersonal information not typically collected
#6
What is 'referral traffic' in the context of web analytics?
Traffic generated from external websites
ExplanationVisitors from other sites
#7
What does the term 'conversion rate' measure in web analytics?
The rate at which website visitors make a purchase
ExplanationPercentage of visitors who complete desired actions
#8
Which of the following HTTP status codes indicates a successful request in web analytics?
200
ExplanationSuccess code for a request
#9
What does 'UTM' stand for in the context of web analytics?
Urchin Traffic Monitor
ExplanationTool for tracking URLs
#10
In the context of web analytics, what is 'session tracking'?
Recording the activities of a user during a single visit to a website
ExplanationTracking user's interactions in one visit
#11
Which of the following is a metric used to measure the effectiveness of a specific marketing campaign?
CTR (Click-Through Rate)
ExplanationPercentage of clicks from impressions
#12
What is 'session replay' in the context of web analytics?
Recording of a user's interaction with a website
ExplanationPlayback of user sessions for analysis
#13
What is A/B testing commonly used for in web analytics?
To compare two versions of a webpage to see which one performs better
ExplanationTesting different versions for optimization
#14
What does the term 'segmentation' mean in web analytics?
Dividing website visitors into groups based on shared characteristics
ExplanationGrouping visitors for analysis
#15
What is 'cross-device tracking' in web analytics?
Recording the activities of a user on multiple devices
ExplanationTracking user across different devices
#16
What is 'user flow analysis' in the context of web analytics?
Analysis of the sequence of actions users take on a website
ExplanationMapping user navigation paths
#17
What is 'multi-channel attribution' in web analytics?
Measuring the effectiveness of various marketing channels in the conversion process
ExplanationAssigning credit to multiple channels in conversion
#18
What is 'data sampling' in web analytics?
The process of collecting data from a sample of website visitors rather than the entire population
ExplanationAnalysis using subset of total data