#1
Which of the following is a primary objective of strategic marketing?
Building long-term customer relationships
ExplanationFocuses on fostering enduring connections with customers.
#2
What does branding primarily aim to achieve?
Create customer loyalty and trust
ExplanationAims to establish loyalty and trust among customers.
#3
Which of the following is NOT a stage in the product life cycle?
Decline
ExplanationRepresents a phase in which product sales decrease.
#4
Which of the following is an example of a marketing channel?
Social media platform
ExplanationPlatforms used to reach and interact with target audiences.
#5
Which of the following is NOT an element of the marketing mix?
Publicity
ExplanationRepresents a promotional strategy rather than a mix element.
#6
What is the primary function of product packaging?
To attract and inform customers
ExplanationServes to both attract and provide information to customers.
#7
Which of the following is NOT a component of a product's packaging?
Customer reviews
ExplanationDoes not directly constitute packaging elements.
#8
What is the purpose of creating a unique selling proposition (USP) for a product?
To differentiate the product from competitors
ExplanationAims to set the product apart from competitors in the market.
#9
What is the concept of positioning in strategic marketing?
Creating a distinct image and identity for the product in the minds of consumers
ExplanationInvolves shaping a unique perception of the product among consumers.
#10
Which of the following is a characteristic of an effective brand name?
Descriptive of the product's features
ExplanationReflects the features or attributes of the product.
#11
What is the purpose of conducting a SWOT analysis in strategic marketing?
To identify strengths, weaknesses, opportunities, and threats related to the product or brand
ExplanationUsed to assess internal and external factors affecting the brand.
#12
What is the purpose of market segmentation in strategic marketing?
To divide the market into distinct groups of buyers
ExplanationFacilitates targeting specific customer segments effectively.
#13
Which of the following is a key consideration in package design?
Ensuring the package is environmentally friendly
ExplanationInvolves ensuring the package's ecological impact is minimal.
#14
What is the purpose of using emotional appeals in product branding?
To create a personal connection with consumers
ExplanationAims to evoke emotional responses and connections.