#1
Which marketing philosophy focuses on the idea that businesses should focus on the needs and wants of their customers?
#2
Which marketing philosophy emphasizes on aggressive sales techniques and focuses on creating sales transactions rather than building long-term, profitable customer relationships?
#3
Which marketing philosophy emphasizes creating value for customers by satisfying their needs and wants?
#4
Which marketing philosophy stresses customer needs and wants, and focuses on delivering superior value?
#5
According to the societal marketing concept, companies should balance three considerations. Which of the following is NOT one of those considerations?
#6
The marketing concept relies on the Four Ps. Which of the following is NOT one of the Four Ps?
#7
Which marketing philosophy emphasizes mass production and low-cost distribution to create widespread availability and therefore, rapid acceptance by customers?
#8
Which of the following is NOT a characteristic of the marketing concept?
#9
Which marketing philosophy holds that consumers will not buy enough of the firm's products unless it undertakes a large-scale selling and promotion effort?
#10
Which marketing philosophy focuses on the idea that consumers will favor products that offer the most quality, performance, and innovative features?
#11
In which marketing philosophy, do companies focus on creating and delivering value better than competitors, while also taking into account the long-term well-being of consumers and the environment?
#12
Which marketing philosophy states that the focus should be on continuously improving product performance and quality?
#13
Which marketing philosophy focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace?
#14