#1
Which of the following is a key element of sports marketing?
Product promotion
ExplanationPromotion of goods or services related to sports.
#2
What is the primary goal of marketing in sports and events?
To enhance brand visibility
ExplanationIncreasing the recognition and awareness of a brand through sports-related activities.
#3
In sports marketing, what does ROI stand for?
Return on Investment
ExplanationMeasurement of the profitability of marketing investments in sports.
#4
What does CRM stand for in sports marketing?
Customer Relationship Management
ExplanationManaging interactions and relationships with customers to improve business relationships and retention.
#5
Which of the following is a primary objective of sports sponsorship?
Building brand awareness
ExplanationIncreasing recognition and recall of a brand through association with sports-related activities.
#6
What is the term used for the process of gaining exposure for a brand or product through the association with a sports event?
Sponsorship
ExplanationFormal association of a brand with a sports event or entity to gain visibility and recognition.
#7
Which of the following is NOT a part of the marketing mix in sports?
People
ExplanationHuman resources are not a component of the traditional marketing mix.
#8
What does SWOT analysis stand for in sports marketing?
Strengths, Weaknesses, Opportunities, Threats
ExplanationA strategic planning tool used to assess internal and external factors affecting a sports-related business.
#9
What is ambush marketing in the context of sports events?
A strategy where a company associates itself with a sports event without paying sponsorship fees
ExplanationGaining exposure or recognition by associating with an event without official sponsorship.
#10
Which social media platform is often considered the most influential for sports marketing?
Twitter
ExplanationA popular platform for real-time updates and engagement with sports-related content.
#11
Which of the following is NOT a typical sponsorship category in sports marketing?
Government sponsorships
ExplanationGovernment entities typically do not sponsor sports-related events or activities.
#12
What is the role of market segmentation in sports marketing?
To divide the market into smaller, more manageable segments
ExplanationDividing the audience based on demographics, behaviors, and preferences to tailor marketing efforts.
#13
Which marketing strategy involves creating an emotional connection between consumers and a sports team?
Experiential marketing
ExplanationEngaging consumers through memorable experiences related to sports.
#14
Which of the following is an example of experiential marketing in sports?
A sponsored halftime show
ExplanationCreating interactive experiences for consumers during sports events to promote brands.