#1
What is reciprocity in the context of persuasion?
It is the act of giving something to get something in return
ExplanationReciprocity involves the exchange of favors, where individuals are more inclined to agree to requests after receiving a concession.
#2
Which communication principle suggests that people are more likely to agree to requests from someone they like?
Liking
ExplanationThe liking principle posits that individuals are more receptive to requests from those they have a positive attitude towards.
#3
What is the difference between assertive and aggressive communication?
Assertive communication involves expressing one's thoughts and feelings in a way that is respectful and clear, while aggressive communication involves being overly dominant and forceful.
ExplanationAssertive communication is respectful and clear, while aggressive communication is forceful and dominating in expressing thoughts and feelings.
#4
What is the concept of 'consistency' in persuasion?
It refers to the principle that people like to align their behaviors with their commitments and beliefs
ExplanationConsistency in persuasion emphasizes people's tendency to align their actions with previously made commitments and beliefs.
#5
What is a 'boomerang effect' in communication?
It refers to the tendency of a message to elicit an unintended response, often opposite to the desired effect
ExplanationThe boomerang effect occurs when a message produces an unintended and often opposite reaction to the intended outcome.
#6
What is the primacy effect in communication?
It refers to the tendency of people to remember the first information they hear
ExplanationThe primacy effect highlights people's tendency to recall and prioritize the first information they receive.
#7
Which principle of persuasion relies on creating a sense of urgency or scarcity?
Scarcity
ExplanationScarcity leverages the perception of limited availability, prompting individuals to be more responsive to messages due to the perceived urgency.
#8
What is the concept of 'social proof' in persuasion?
It refers to the idea that people are more likely to agree to requests when they see others doing the same
ExplanationSocial proof in persuasion relies on the notion that individuals are more likely to agree to requests when they observe others engaging in similar behavior.
#9
What is the principle of authority in persuasion?
It refers to the idea that people are more likely to agree to requests when they perceive the message as coming from a credible source
ExplanationThe authority principle posits that individuals are more receptive to requests when the message is delivered by a credible and authoritative source.